◎新ロゴと新経営戦略を発表　SHUAA Capital

AsiaNet 50937

共同JBN 1293 （2012.10.9）

◎新ロゴと新経営戦略を発表　SHUAA Capital

【ドバイ（アラブ首長国連邦）2012年10月6日PRN＝共同JBN】アラブ首長国連邦（UAE）ドバイのSHUAA Capital pscは6日、政府高官や銀行の最高経営責任者（CEO）、主要株主を集めて開いた非公式会合で新しい企業ロゴを披露した後、新ロゴを正式採用したと一般に発表した。会合に来賓として出席したドバイ投資公社のムハンマド・アル・シャイバニCEO（ドバイ首長府高官、ドバイ最高財務委員会副会長）は、SHUAAのシェイク・マクトゥーム・ビン・ハシェル・アル・マクトゥーム会長とともに、新ロゴを明らかにした。

     （Logo: http://photos.prnewswire.com/prnh/20121006/567409-a）

     （Logo: http://photos.prnewswire.com/prnh/20121006/567409-b)

SHUAAの新ロゴ導入についてシェイク・マクトゥーム会長は「SHUAAは1979年以来この地に定着している。新ロゴはSHUAAの新戦略と新社風を示すとともに、わが社が顧客中心の包括一体的な投資銀行サービスの提供組織に変身していくことを表す。今日の新ロゴの採用は、わが社が市場での注目度の高まりに自信を持つことの証明である」と述べた。

シェイク・マクトゥーム会長は会合で、SHUAAの戦略についてプレゼンテーションをし、特にSHUAAのリストラ計画の成功とクレジット部門の新設に言及した。新営業モデルとして、資産運用や投資銀行、資本市場での実績に基づき、SHUAAが顧客中心の包括一体的な金融サービスの提供組織に変身していくと訴えた。最後に会長はSHUAAが強い財務基盤を利用し、成長の機会を捉え、持続的な黒字経営に復帰する見通しを強調した。SHUAAは新しい戦略、営業、金融のロードマップ、中でもクレジット部門の新設で幅広い支持を取り付けた。クレジット部門は地域や世界の顧客のために、SHUAAがこの地域の融資分野で主導的な地位を築くことになる。融資部門は三つの主要事業で構成される。

＊中小企業へ資金を提供する商業融資。中小企業はUAEの域内総生産（GDP）の50％以上、雇用全体の80％以上を占めるが、銀行融資は4％しか受けていない。

＊投資家に株式市場だけでなく、UAEの経済成長路線へ参加させる新しいクレジットファンド。現在投資家は、UAEの強い実質経済から十分恩恵を受けていない。

＊中小企業や個人事業主、一族経営の大手複合企業への債務アドバイス。バランスシートの改善や長期的な資金調達戦略について助言する。

クレジットは中小企業や一族経営の複合企業がSHUAAの投資銀行サービスを利用するきっかけになる。こうした企業は、不採算資産の処分や強力な資金源への利用の面で助けが必要だ。ポートフォリオの一任管理や企業融資、企業の合併・買収（M&A）の助言などほかのサービスとの相乗効果も生まれる。SHUAAはクレジット部門の顧客に対して、株式市場が回復した際の新規株式公開（IPO）も斡旋する。

シェイク・マクトゥーム会長はこう語る。「実業界と金融界からの反応や、株主の感想に満足している。1年半もたたないうちにSHUAAを立て直し、成長路線に戻すことができた。これは信じがたい成果だ。私はわが社の戦略に十分自信があり、2013年の黒字化を見込むマーケットガイダンスの発表を始める。われわれは明確な戦略ビジョンを持ち、この地域で傑出した投資銀行主体として、今まさに再浮上している」

SHUAAは新ロゴを発表する前に会合出席者に対し、1979年のシェイク・ラシッド・アル・マクトゥーム・ドバイ皇太子（現在のUAE首相）の勅令6号によって設立された同社の由来に言及した。シェイク・ラシッド・アル・マクトゥーム皇太子は当時、ドバイ空港やラシッド港、ドバイ・ワールド・トレード・センターなど多くの先駆的なインフラプロジェクトに着手した。資金を融資したのは汎アラブ主義の投資会社Arabian General Investment Corporation（AGICO）。AGICOは当初、地域の商業会議所から資金を集め、現在のソブリン・ウェルス・ファンドのようにその資金を地域に投資していた。

地域にかかわる民間金融機関として、SHUAAは中東地域の金融インフラの柱の一つに成長し、伝統的な銀行が手を出さなかった中小企業や新興企業への融資拡大という重要な経済目的を果たしてきた。ドバイの発展が加速し、シェイク・モハメド・ビン・ラシッド・アル・マクトゥームUAE首相の指導の下で世界での存在感が高まる中、SHUAAは単なる資金源ではなく、投資の目的地として、UAEと湾岸地域を振興する最初の金融機関となった。

（編集者注意）

SHUAAの新ロゴは、SHUAAの株主や顧客、従業員、世界の金融業界に対し、SHUAAの金融界における現在の地位について、イメージ転換と正確な理解を促すのが狙い。現代的なブルーのフォントに、卓越性を示すゴールドを加えた。また同社の戦略的転換を表すようにロゴは変更され、全体をすっきりさせるためにCapitalの文字を外した。SHUAAの文字の左側に描かれた多くの点は、右に向けて次第に大きくなる。これは上昇傾向を表す矢印の形になっている。新ロゴは卓越性と信頼、連続性を意味し、変革ではなく進化である。新ロゴはSHUAAの包括的なビジネスモデルと、顧客に最高のものを与える手法が反映されている。

詳しい情報は以下へ。

Oliver Schutzmann

Head of Investor Relations & Corporate Communications

Tel: +971-319-9872

Mobile:  +971-50-640-5722

oschutzmann@shuaacapital.com

ソース：SHUAA Capital psc

New SHUAA Strategy and Logo Presented to Financial Community

PR50937

DUBAI, UAE, October 6, 2012 /PRN=KYODO JBN/ --

    - HE Mohammed Al Shaibani unveiled new SHUAA branding at event attended by

prominent government officials, CEOs of banks and captains of industry and

major shareholders

    - New branding accompanied HH Sheikh Maktoum bin Hasher Al Maktoum,

Executive Chairman of SHUAA's presentation of Company's strategic, operational

and financial roadmap

    - Sheikh Maktoum: "I am very pleased with the reaction of the business and

financial community. In less than 18 months we have been able to restructure

SHUAA, initiate the transformation into a client-centric, full service

financial services platform and return to a growth trajectory."

    SHUAA Capital psc today officially launches its new logo to the public,

following its unveiling at a private event attended by prominent government

officials, CEOs of banks and major shareholders. As the guest of honour, HE

Mohammed Al Shaibani, Director General of the Dubai Ruler's Court; Vice

Chairman of The Supreme Fiscal Committee of Dubai and the CEO & Executive

Director of the Investment Corporation of Dubai unveiled the new branding

alongside HH Sheikh Maktoum bin Hasher Al Maktoum, Executive Chairman of SHUAA.

     (Logo: http://photos.prnewswire.com/prnh/20121006/567409-a )

     (Logo: http://photos.prnewswire.com/prnh/20121006/567409-b )

    Commenting on the introduction of the new SHUAA branding, Sheikh Maktoum

said: "SHUAA has been here since 1979 and is here to stay. The new brand

represents the new strategy and culture of SHUAA as well as highlighting the

Company's transformation into a client-centric provider of full integrated

investment banking services. Launching our new logo today is a clear signal

that we are now confident of increasing our visibility in the marketplace."

    At the event, HH Sheikh Maktoum bin Hasher Al Maktoum led the audience

through SHUAA's strategy presentation. In particular, Sheikh Maktoum

highlighted the completion of SHUAA's successful restructuring programme and

the establishment of the new Credit division. He also provided insight into

SHUAA's new operating model and the transformation into a client-centric, full

service financial services platform, building on its history in asset

management, investment banking and capital markets. Finally, His Highness

emphasized that SHUAA expects to deploy its strong balance sheet to capture

growth opportunities and return to sustainable profitability.

SHUAA received widespread endorsement for its new strategic, operational and

financial roadmap, especially for the launch of its new Credit division. The

Credit division will establish SHUAA's position as a leader in the regional

credit arena for both regional and global clients. The Credit division will

constitute three main business pillars.

    - Commercial Lending offers liquidity for SMEs who contribute over 50% to

the UAE's Gross Domestic Product (GDP), provide over 80% of employment in the

UAE but only receive 4% of bank financing.

    - A new Credit fund that will allow investors to participate in the UAE's

economic growth story other than just publicly listed stocks, who are not fully

representative of the UAE's strong real economy.

    - Debt advisory for SMEs, family businesses and large family-owned

conglomerates on the restructuring of their balance sheets and providing

advisory on long term funding strategies.

    Credit is a new way to introduce SHUAA's full service investment banking

platform to SMEs and family conglomerates that require help unlocking often

illiquid assets and providing a vital source of funding. It can be expected

that this will create synergies with other parts of the business offering

services such as discretionary portfolio management, and corporate finance and

M&A advisory. SHUAA also expects to help Credit clients with their IPOs when

equity markets recover.

    HH Sheikh Maktoum Hasher Al Maktoum, Executive Chairman of SHUAA said: "I

am very pleased with the reaction of the business and financial community, and

the feedback from our stakeholders. In less than 18 months we have been able to

restructure SHUAA and return to a growth trajectory. This is an incredible

achievement. I am confident enough in our strategy to start issuing market

guidance  which sees us in the black in 2013. We have a clear strategic vision

and are on track to re-emerge as the region's preeminent investment banking

platform."

    Before unveiling its new branding SHUAA reminded the audience that it

traces its roots back to 1979 when it was established by Emiri Decree number 6

of HH Sheikh Rashid Al Maktoum. HH Sheikh Rashid Al Maktoum who initiated many

far-sighted infrastructure projects including Dubai Airport, Port Rashid and

the Dubai World Trade Center, founded the Arabian General Investment

Corporation (AGICO) as a Pan-Arab investment company. Initially, AGICO pooled

capital from regional Chambers of Commerce and invested it across the region -

similar to sovereign wealth funds today.

    As the private sector in the region evolved, SHUAA emerged into one of the

main pillars of the Arab region's financial infrastructure, filling the vital

economic purpose of financing growth for SMEs and entrepreneurs where

traditional banks could not. As the evolution of Dubai increased its pace and

attained global prominence under the leadership of HH Sheikh Mohammed bin

Rashid Al Maktoum, SHUAA became the first institution to promote the UAE and

broader GCC region as a destination for investment, rather than just a source.

    Notes to editors:

    SHUAA's new logo aims to reposition and better represent its current

leadership in the financial sector with SHUAA's shareholders, clients,

employees and the global financial community. The new branding adds gold,

representing excellence, to the modernized blue font. In addition, the icon has

been rotated which underscores the strategic shift of the Company and the name

'Capital' was dropped to streamline the overall brand. Central to the new logo

are gradually growing circles depicted next to the name SHUAA, which, when

combined, show an arrow pointing to an upward trend. The new logo stands for

excellence, trust, and continuity. SHUAA's new brand is an evolution, not a

revolution. It reflects SHUAA's integrated business model and approach to

deliver the best of SHUAA to clients.

    Cautionary Statement Regarding Forward-Looking Information

    This document contains forward-looking statements. Forward-looking

statements are neither historical facts nor assurances of future performance.

Instead, they are based only on our current beliefs, expectations and

assumptions regarding the future of our business, future plans and strategies,

projections, anticipated events and trends, the economy and other future

conditions. Forward-looking statements can be identified by words such as:

"anticipate," "aspire," "intend," "plan," "goal," "objective," "seek,"

"believe," "project," "estimate," "expect," "forecast," "strategy," "target,"

"trend," "future," "likely," "may," "should," "will" and similar references to

future periods. Examples of forward-looking statements include, among others,

statements we make regarding:

    Expected operating results, such as revenue growth and earnings.

    Anticipated levels of expenditures and uses of capital for fiscal years

2012 through 2016.

    Current or future volatility in the capital and credit markets and future

market conditions.

    Because forward-looking statements relate to the future, they are subject

to inherent uncertainties, risks and changes in circumstances that are

difficult to predict and many of which are outside of our control. Our actual

results and financial condition may differ materially from those indicated in

the forward-looking statements. Therefore, you should not rely on any of these

forward-looking statements. Important factors that could cause our actual

results and financial condition to differ materially from those indicated in

the forward-looking statements include, among others, the following: Our

ability to maintain adequate revenue levels and cost control; economic and

financial conditions in the global markets and regional markets in which we

operate, including volatility in interest rates, commodity and equity prices

and the value of assets; the implementation of our strategic initiatives,

including our ability to effectively manage the redeployment of our balance

sheet and the expansion of our strategic businesses; the reliability of our

risk management policies, procedures and methods; continued volatility in the

capital or credit markets; developments and changes in laws and regulations,

including increased regulation of the financial services industry through

legislative action and revised rules and standards applied by the our

regulators.

    Any forward-looking statement made by us in this document and presentation

is based only on information currently available to us and speaks only as of

the date on which it is made. No representation or warranty, express or

implied, is made as to the accuracy, completeness or fairness of the

information and opinions contained in this document. We undertake no obligation

to publicly update any forward-looking statement whether as a result of new

information, future developments or otherwise.

    For further information please contact:

    Oliver Schutzmann

    Head of Investor Relations & Corporate Communications

    Tel: +971-319-9872

    Mobile:  +971-50-640-5722

    oschutzmann@shuaacapital.com

    SOURCE: SHUAA Capital psc