Aisin Seiki Co., Ltd. (hereafter referred to as Aisin) is reinforcing its sales promotions to local automakers in Eastern China, centering around Shanghai where the automobile industry in China is concentrated, with a view to enlarging business in the country.

(Photo: http://www.aisin.com/news/products/130409.html)

Aisin Seiki (China) Investment Co., Ltd., Aisin's local subsidiary controlling operations in China, opened a Shanghai branch as its third sales base in China, following the Tianjin main office and the Guangzhou branch, to enhance sales promotions to automakers in the Shanghai region. The Shanghai branch has started with six employees, and more staffing is to be considered to promote sales for automakers located in western and southwestern China.

Also, Aisin and its group companies* will jointly exhibit as the Aisin group in "the 15th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2013)" to be held at the Shanghai New International Expo Center from April 21 to 29, 2013. Aisin will display engine-related products meeting environmental restrictions, for which greater demand is anticipated, and comfort-oriented sunroofs and power seats. It will also introduce functions of power sliding door and power back door systems embedded on an actual car. The Aisin group is thus targeting Chinese automakers to enlarge sales of high-value-added system products, the group's specialty.

*Aisin Seiki Co., Ltd., Aisin AW Co., Ltd., Aisin AI Co., Ltd., ADVICS Co., Ltd.

About Aisin Seiki Co., Ltd.

The company is headquartered in Kariya city, Aichi Prefecture. Its President is Fumio Fujimori.

Business in China

Aisin started engine parts production in 1995, and has enlarged its production base targeting Japanese-owned automakers in China, particularly focused on companies in Northern China (e.g. Tianjin, Tangshan) and Southern China (e.g. Guangzhou, Foshan). Recently, aiming at strengthening business foundations in Eastern China, Aisin established "Aisin (Nantong) Technical Center of China Co., Ltd." in Nantong City of Jiangsu Province in September 2011 to develop automotive parts, and a sunroof production company, "Aisin Wuxi Body Parts Co., Ltd.," in Wuxi City in the same province. Aisin also has launched the supply of body-related parts to Anhui Jianghuai Automobile Co., Ltd. This is an example of expanding business with automakers in Eastern China.