Shinji Hattori, President & CEO of Seiko Watch Corporation, along with Seiko's brand ambassador in Asia Wang Leehom officially announced the inauguration of the world's first "Seiko Premium Boutique" on July 29 in Tokyo.

The boutique is the first shop to carry Seiko's three luxury brands exclusively; Grand Seiko, Credor and Galante, and is situated in the high-end Ginza shopping district. Wang Leehom is a famous Chinese-American singer and actor and has been Seiko's brand ambassador since 2011.

After a ribbon-cutting ceremony with Hattori at the boutique, Wang Leehom stepped into the brand-new store as the first customer and enjoyed Seiko's very special products displayed there, including Credor Spring Drive Minute Repeater which sells at 33,000,000 yen.

He has later attended a press conference which was held at Wako, a famous landmark specialty store owned by Seiko in the heart of Ginza.

"Showcasing our prestigious collections, this boutique will offer a true window to the Seiko world and visitors will experience the uniqueness of Seiko's craftsmanship and Japanese hospitality," Hattori said at the press conference.

"It is my great honor to have a chance to attend this festive occasion in the center of Tokyo. I was deeply impressed with Seiko's masterpieces such as Credor Minute Repeater. They are true culmination of legendary Japanese craftsmanship and cutting-edge technologies," Wang Leehom said.

Wang Leehom at Seiko Premium Boutique:

(Traditional Chinese: http://youtu.be/OgkW2IHO9Lg)

(Simplified Chinese: http://youtu.be/JuFYNV2h3NQ)

(Japanese: http://youtu.be/SL_tFdcRmf0)

The press conference was also attended by Seiko's top six master craftsmen, and the masterpieces elaborately hand-crafted by these craftsmen are to be displayed at the boutique. Also there will be special occasions to demonstrate their award-winning skills at the boutique in the future.

About Seiko Watch Corporation:

Seiko Watch Corporation is a wholly-owned subsidiary of Seiko Holdings Corporation which was established in 1881. Seiko is one of a few true "manufacturers" that design, develop and produce all components of luxury watches and possess traditional craftsmanship and most advanced technologies.