- Sales of MISOKA, Japanese Premium Brand Toothbrush Series, Reach 3.8 Million-Unit Mark -

Yumeshokunin Co., Ltd. has announced its participation in the upcoming Milano Design Week, which takes place in the Italian city on April 4-9, 2017. The theme of the exhibition this year is "aqua spit." Using over 600 pieces of toothbrush, the installation art is gracing a show window on Brera Street.

MISOKA is a Japanese premium-brand toothbrush and its bristles are specially coated with nano-sized minerals developed by the company. Made in craftsman quality, it was selected for "The Wonder 500" in 2015 by the Ministry of Economy, Trade and Industry as one of Japan's proud local products.

(Photo1: http://prw.kyodonews.jp/prwfile/release/M101582/201704040628/_prw_PI1fl_J1i698Y8.jpg)

(Photo2: http://prw.kyodonews.jp/prwfile/release/M101582/201704040628/_prw_PI2fl_sIV6nZKl.jpg)

Location: Via Brera 2a, 20121 Milano, Italy

Date: April 4 - 9, 2017 (10 a.m. to 8 p.m.)

*There will be a party for the press and people concerned on April 6 from 6 p.m. to 10 p.m. at the same location.

Product features

- Made in luxuriously high quality by the cooperation of several Japanese manufacturers.

- With a single glass of water, it cleans the teeth and makes the surface smooth. Namely, the MISOKA toothbrush lets you check the presence of residual polish by yourself.

- Examined by the School of Dentistry, Osaka University, and significant decrease observed in plaque deposition, which is the source of caries and which causes a periodontal disease.

MISOKA-ISM, our flagship model, has received five of world-class design awards such as Good Design Awards 2015 and is highly appreciated as the world's most beautiful toothbrush. It's available at a concept shop of Ritz Paris, one of the most luxury hotels in the French city, and Collette and L'eclaireur in Paris as well.

MISOKA website: http://www.yumeshokunin.jp/