istyle Inc. (TSE Company Code: 3660), the Tokyo-based operator of beauty care portal site @cosme, started selling a traditional Chinese-character version of the magazine-book “@cosme Best Rated Cosmetics 2019 Ranking” on Thursday, June 6, 2019. This publication presents the entire array of products that won prizes at “THE BEST COSMETICS AWARDS 2018," which were selected from among more than 40,000 products on the basis of more than 700,000 word-of-mouth reviews posted on @cosme in 2018.

Image: the cover of “@cosme Best Rated Cosmetics 2019 Ranking”

https://kyodonewsprwire.jp/prwfile/release/M103196/201905317043/_prw_PI1fl_jQBh9c73.jpg

“@cosme THE BEST COSMETICS AWARDS” are designed to honor the products that are currently supported by consumers, as judged from word-of-mouth reviews posted on @cosme (https://www.cosme.net), Japan’s largest comprehensive website about cosmetics and beauty care information. The awards have been announced every year since 2000, drawing attention from consumers and the cosmetics industry in Japan as well as consumers abroad. In 2017, istyle launched the magazine-book in traditional Chinese characters in addition to its original Japanese-language edition, with the aim of providing overseas consumers keen on Japanese beauty products and the @cosme platform with information in their native language on popular cosmetics in Japan. The effort has paid off, prompting the company to sell the traditional Chinese edition again this year.

Besides informing readers on the prize-winning products at “@cosme THE BEST COSMETICS AWARDS 2018”, the magazine-book also lists up the top three products from the previous contests and gives information about “@cosme store” outlets abroad where the prize-winning products can be purchased. Furthermore, a supplementary booklet, which is titled “2018 UrCosme (@cosme TAIWAN) THE BEST COSMETICS AWARDS,” is also available for readers in Taiwan and highlights popular cosmetics in Taiwan, special offers and freebies. Feel free to pick it up and see for yourself.

Outline of “@cosme Best Rated Cosmetics 2019 Ranking”

Bonus 1: Freebies from award-winning brands (limited quantity)

Bonus 2: Coupons for use only at “@cosme store” outlets in Taiwan

* Outlets covered: All “@cosme store” outlets in Taiwan (https://cosmestore.tw/branch/)

* Terms of use: A NT$100 discount for a purchase of NT$1,000 or more

* Coupon expiration date: End of September, 2019

* Certain products are not covered by coupons. Coupons cannot be used in combination with another discount offer or during sales at reduced prices.

Release date: Thursday, June 6, 2019

Sale locations: “@cosme store” outlets, convenience stores, online bookstores and brick-and-mortar bookstores in Taiwan

Price: NT$299

Number of pages: 116 (including a 16-page supplement)

Size: 21 cm x 29.7 cm

Publisher: CHING WIN PUBLISHING CO., LTD.