PR83244

BERKELEY, California, March 11, 2020 /PRNewswire=KYODO JBN/ --

-- Leading Artificial Intelligence Company machineVantage Deploys AI and

Neuroscience to Identify Highly Effective Means For Public Communications

Regarding Covid-19

As the global Coronavirus pandemic spreads, one of the major challenges that

governments, public health institutions, businesses, and the public face is how

to communicate most effectively about actions to take regarding the disease.

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Applying artificial intelligence and machine learning systems, combined with

advanced neuroscience knowledge, leading AI company machineVantage

(www.machinevantage.com) has identified a highly effective communication model

to address the international health crisis. The firm specializes in extracting

metaphors that connect deeply with the non-conscious mind, which is where over

95% of daily decisions are made.

"Neuroscience teaches us that metaphors are the 'language of the non-conscious

mind', and they represent a very powerful method of communicating critical

information," said Dr. A. K. Pradeep, founder and CEO of machineVantage.

"They are essentially a form of 'shorthand' for the brain, which assigns a high

priority to this form of information. By applying customized AI-powered

algorithms, accessing a vast library of existing metaphors, and relying on

neuroscientific learnings, we are able to extract the most meaningful and

impactful new metaphor to use in addressing the Coronavirus crisis."

"That metaphor is 'Health connects to Gateways," Dr. Pradeep said. "We rank metaphors

in four levels, and our AI systems isolated this Gateway metaphor as 'Emergent'-- meaning

it is gaining importance in the non-conscious mind. We wish to make this finding universally available as a means of doing our part to help in the struggle against this disease by

facilitating better communication to the public."

Dr. Pradeep explained that the non-conscious mind connects Health and Gateways

in many ways.

Two primary ways are concepts embedded in the Gateway Metaphor:

A. Health is a Gateway -- to a better life and to things that matter

B. Gateways to Health -- passageways that enable Health, and preserve being Healthy

Both are activated in the scenario that the destruction of our Health closes

gateways to a better future, and Gateways need to be closed to help us be

Healthy and remain Healthy in the presence of the Covid-19 virus.

Gateways are typically perceived as physical structures, such as doors, iron

gates, or bridges. In the non-conscious mind, Gateways are conceptualized as

metaphoric portals, allowing or preventing access. A virus such as Covid-19 as

an enemy activates the Gateway Metaphor in the non-conscious mind.

Dr. Pradeep identified six key messaging concepts that the Gateway Metaphor prompts:

1. let us lock the gates -- closing down cities and borders is now acceptable

2. let us be protected inside by not leaving the gates -- restrictions on travel are now acceptable

3. let people knock on the gates -- testing everyone that comes through is now expected

4. gates may be closed for awhile -- storing all necessary supplies is now accepted

5. the wait inside may be stressful -- finding ways to stay occupied and

spend the time positively inside the gateway is now accepted

6. gates must be strong and rebuilt -- having policy makers and public

health officials consistently re-evaluate and reform measures and

procedures is now accepted and expected

"Understanding how the non-conscious mind processes and responds to

Coronavirus-related information through the lens of this Gateway Metaphor

provides important direction on how to construct and convey messages to the

public about this disease," said Dr. Pradeep.

Retail data regarding consumer buying patterns confirm the activation of the

Gateway Metaphor in the non-conscious mind. The stockpiling of basic consumables

such as toilet paper and canned soup shows the activation of "gates may be closed for awhile".

The collection of entertainment items such as games, CDs, and DVDs indicates that "the wait

inside may be stressful" is also activated in the non-conscious.

"As concerns about the pandemic mount, public policy makers, the healthcare

providers, consumer brand marketers and others should consider utilizing the

Gateway Metaphor both to communicate to, and educate the public," Dr. Pradeep

said. "We want to lend our hand in the global battle against the virus by

offering the Gateway Metaphor finding to those on the frontlines."

SOURCE: machineVantage

CONTACT: tom@machinevantage.com