Nespresso invests in the Democratic Republic of Congo's coffee revival to bring back to life one of the world's most exclusive and finest coffees
PR85180
Nespresso invests in the Democratic Republic of Congo's coffee revival to bring back to life one of the world's most exclusive and finest coffees and improve thousands of lives in Kivu
LAUSANNE, Switzerland, Aug. 19, 2020 /PRNewswire=KYODO JBN/ --
- Unique Nespresso Reviving Origins program aims to restore coffee agriculture
in regions where it is under threat and offer rare coffees to consumers
- Partnership with Eastern Congo Initiative (ECI) to provide 80,000 people with
access to clean water and healthcare
Nespresso today announced a long-term commitment to revive the Democratic
Republic of Congo's (DRC) coffee industry, under its unique Reviving Origins
program, with the launch of the first organic coffee of the range, KAHAWA YA
CONGO, in the US. Established in 2019, the Reviving Origins program aims to
restore coffee production in regions where it is under threat, bringing back to
life some of the rarest fine coffees for all coffee connoisseurs to discover.
In 1980, coffee, ranked among the world's finest, was the second most important
export for the Democratic Republic of Congo, but declined in the early 2000's
due to years of conflict and economic instability that had a devastating impact
on the industry. Volumes have since dropped by 10 times. KAHAWA ya CONGO comes
from rain-rich volcanic soils along the shore of Lake Kivu in the Democratic
Republic of Congo. This area has the potential to be among the world's great
coffee regions but has faced extremely challenging conditions recently.
As part of its Reviving Origins program, Nespresso, together with the global
non-profit TechnoServe, the U.S Agency for International Development and coffee
trader Virunga Coffee/Olam International, has started to implement its AAA
Sustainable Quality™ Program in the Kivu provinces in 2019, through training
and technical support, to improve coffee quality and productivity, in addition
to establishing sustainable farming practices, and increasing farmer income.
Nespresso's ambition is to increase the number of Congolese farmers
participating in the program from 450 today to over 5'000 by 2024.
Guillaume Le Cunff, CEO of Nespresso said: "We are very proud to welcome Congo
into our Reviving Origins program and we are committed to providing long term
support that will help Congolese coffee farmers, and their communities, to
rebuild their coffee industry and their local economies".
"The coffee farmers we are working with have overcome incredible challenges
over the years, and are determined to improve their coffee and in so doing,
improve their lives," said William Warshauer, president and CEO of TechnoServe.
"Through better agronomic and processing techniques, and the engagement of a
reliable buyer like Nespresso, these farmers are already increasing their
incomes and starting to build a better future for their families."
Reviving coffee while enabling access to clean water and health support
Decades of conflict have led to many farmers fleeing their homes and abandoning
their crops. But coffee agriculture is not the only challenge. Today, 58% of
households in the Democratic Republic of Congo lack access to clean water
systems, and 15% of children do not reach their 5th birthday, with preventable
and treatable diseases such as water-borne illnesses, acute respiratory
infections and malaria among the leading causes.
To support the revival of DRC's coffee farming communities and in partnership
with the Eastern Congo Initiative, Nespresso is investing CHF 1 million to
bring affordable healthcare and access to clean water to communities across
South Kivu, contributing to eliminating cholera, a major health issue in the
Democratic Republic of Congo. 23 water access points and six health clinics
will be established (one primary and five mobile) which will deliver 13,000
health consultations per year to local communities. This will significantly
improve coffee farming communities' welfare and is part of Nespresso's holistic
approach to reviving the coffee industry in challenging areas.
"Everyone has the right to basic healthcare and clean, safe water, but for many
communities in the Kivu region – blighted by years of conflict, instability and
economic hardship – these services remain inaccessible or unaffordable. Through
the establishment of much-needed water points and health clinics, the Reviving
Origins program will positively impact thousands of people and transform
lives," Guillaume Le Cunff added.
"Through years of fighting and insecurity, Congolese families kept tending to
their coffee fields, even after the market disappeared," said ECI field
operations manager Valéry Namuto. "They kept toiling because they had hope in a
brighter future for their families. This new partnership with Nespresso will
help secure a meaningful livelihood for skilled Congolese farmers and bring
world-class basic services like clean drinking water and affordable healthcare
to their communities."
Nespresso formally launched the Reviving Origins program in 2019 to revive
coffee agriculture and local coffee economies in regions affected by
adversities such as conflict, economic hardship and environmental disasters,
following several years of experience in reviving forgotten coffee, starting in
South Sudan in 2011. It is an integral part of the Nespresso AAA Sustainable
Quality™ Program, the company's unique sustainable sourcing model in coffee
producing countries, which involves more than 110,000 farmers across the world.
Overall, Nespresso is investing a total of CHF 10 million in the Reviving
Origins program over a period of five years (2019-2023).
The "KAHAWA ya CONGO" coffee
The rain-rich volcanic soils along the Kivu lakeshores of Eastern Congo provide
an ideal environment for growing specialty Arabica coffee. The first organic
coffee in the Reviving Origins range, KAHAWA ya CONGO is a smooth, seasonal
coffee with a mild, fruity note, and alluring sweet cereal and nutty aromas. It
is now available exclusively in the US for a limited period for Vertuo.
Nespresso aims to make this new rare and exquisite coffee available globally,
as a seasonal edition, in 2021. The long-term objective of the Reviving Origins
program is to establish these under-threat coffees as permanent blends,
available all year round for consumers.
About the Reviving Origins program
Nespresso first discovered the potential of reviving a forgotten coffee when it
ventured to South Sudan in 2011. The limited edition SULUJA ti SOUTH SUDAN
became the country's second export after oil in 2015 and 2016, and helped to
diversify the economic base of the world's youngest nation. In 2016, Nespresso
launched the limited editions AURORA de la PAZ, its first coffee from the
Caquetá, Colombia, conflict region, and CAFECITO de CUBA the first Cuban coffee
to come to the United States in more than fifty years (exclusive for the US).
In 2019, Nespresso officially launched its Reviving Origins program[
https://www.nestle-nespresso.com/media/mediareleases/nespresso-reviving-origins]
alongside new single-origin coffees from Eastern Zimbabwe - TAMUKA mu ZIMBABWE
- and Caquetá and El Rosario, (Colombia) - ESPERANZA de COLOMBIA - followed by
Puerto Rico – CAFECITO de PUERTO RICO. In 2020, Nespresso introduced AMAHA awe
UGANDA[
from the Rwenzori Mountains regions of Uganda, and now KAHAWA ya CONGO from the
Kivu region of the Democratic Republic of Congo (exclusive for the US in 2020).
About Nestlé Nespresso
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned
coffee. The company works with more than 110,000 farmers in 14 countries
through its AAA Sustainable Quality™ Program to embed sustainability practices
on farms and the surrounding landscapes. Launched in 2003 in collaboration with
the NGO The Rainforest Alliance, the program helps to improve the yield and
quality of harvests, while protecting the environment and improving livelihoods
of farmers and their communities. Headquartered in Lausanne, Switzerland,
Nespresso operates in 84 countries and has 14,250 employees. In 2019, it
operated a global retail network of 810 boutiques. The brand currently has more
than 100,000 points to collect its used capsules globally, enabling 91% of its
consumers to recycle. For more information, visit the Nespresso corporate
website www.nestle-nespresso.com.
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SOURCE: Nespresso
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