Saudi efforts to redesign tourism gather pace and support
PR92681
RIYADH, Saudi Arabia, Oct. 28, 2021 /PRNewswire=KYODO JBN/ --
- Sustainable Tourism Global Center launches to unite stakeholders and ensure
tourism remains a key driver of growth for communities all over the world
- Saudi puts tourism on the global stage for the first time at FII 2021,
launching the Principles for Redesigning Tourism
- UNWTO founder-member Spain joins Saudi Arabia's efforts to future-proof the
industry
Saudi Arabia's efforts to redesign the future of tourism accelerated this week
with a string of major initiatives in Riyadh this week.
For the first time in FII history, tourism was brought to the forefront of the
global agenda with the special summit, Redesigning Tourism - laying the
foundations for future success, uniting more than 150 worldwide tourism leaders
from the public and private sectors. During the Summit, the Ministry of Tourism
launched five Principles for Redesigning Tourism, with support of governments
and the private sector and endorsed by summit attendees.
Following the special summit, HE Ahmed Al Khateeb, Minister of Tourism, Kingdom
of Saudi Arabia and HE Maria Reyes Maroto, Minister of Industry, Trade and
Tourism, Kingdom of Spain agreed to work together to build a more resilient,
sustainable, and inclusive tourism sector that provides prosperity for the long
term.
The news comes after Saudi announced its Sustainable Tourism Global Center, a
global coalition that will not only help the industry meet net zero goals, but
work to ensure that tourism becomes a key driver of growth for communities all
over the world, working with international partners to provide tools to support
the sector in developing countries.
HE Ahmed Al Khateeb, Minister of Tourism, Kingdom of Saudi Arabia said: "This
industry is very important. It connects nations, and Saudi Arabia is playing a
very important role today, developing a number of initiatives including the
Sustainable Tourism Global Center, to build resilience and ensure tourism
provides the growth and opportunities we all want and need."
HH Princess Haifa, Vice Minister of Tourism, Saudi Arabia, said: "We need to
enhance collaboration, to sit down at a table together, listen and understand
what the issues are, agree on what the issues are and set a way forward. During
the financial crisis back in 2008 we said banking is too big to fail. Today I'm
telling the world tourism is way too big to fail."
Julia Simpson, President & CEO of the World Travel & Tourism Council added:
"Travel & Tourism is a driving force behind the global economy. At the height
of the COVID-19 pandemic the Kingdom brought public and private sectors
together, under their G20 Presidency. Today, they are bringing the leaders of
Travel & Tourism to reignite the sector."
Photo - https://mma.prnewswire.com/media/1673052/Ministry_of_Tourism_1.jpg
Photo - https://mma.prnewswire.com/media/1673053/Ministry_of_Tourism_2.jpg
Source: Ministry of Tourism of Saudi Arabia
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