PR97092

TOKYO, July 20, 2022 /PRNewswire=KYODO JBN/ --

   -- In a city widely recognized for its concentration of high-caliber

   restaurants and dining, Tokyo residents are now able to taste TiNDLE, the

   'ridiculously good' chicken made from plants, as the TiNDLE Karaage and

   TiNDLE Hamburg Steak at Schmatz – the popular Modern German Beer restaurant

   -- Starting 20th July, TiNDLE will be available at Schmatz Nakameguro and

   Yokohama CIAL ANNEX, followed by the Ark Hills and Shimokitazawa locations at

   the end of the month, as a seasonal specialty and featured limited time menu

   item

   -- In merely one year, TiNDLE has become the culinary world's favored plant

   based chicken, working closely with some of the top restaurants and chefs

   across Asia, Europe, Middle East and the United States

TiNDLE (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=4216395940&u=https%3A%2F%2Ftindle.com%2F&a=TiNDLE) is now offered as a menu special at Schmatz (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=4022730455&u=https%3A%2F%2Fwww.schmatz.jp%2F&a=Schmatz), the popular German beer restaurant group at their Nakameguro and Yokohama

locations, followed by the Ark Hills and Shimokitazawa outlets at the end of

the month. Schmatz is widely reputed as one of Japan's top casual dining

destinations for high-quality cooking and food innovation and beginning today,

the popular plant-based chicken is being featured in a range of German and

Japanese-inspired favorites for a limited time on their menu.

Photo -

https://mma.prnewswire.com/media/1862392/TiNDLE_Karaage_Schmatz_Japan.jpg

Photo -

https://mma.prnewswire.com/media/1862393/TiNDLE_Hamburg_Steak_Schmatz_Japan.jpg

Logo - https://mma.prnewswire.com/media/1746867/TiNDLE.jpg

From their beginnings as a single Tokyo food truck in 2013 to their current

growth as a restaurant group and craft beer brand, Schmatz has consistently

been known for their flavorful, inventive take on modern German cuisine and

friendly service. Today, Schmatz boasts 40 locations nationwide that serve not

only their iconic sausages but seasonal and locally influenced specialties.

The Schmatz locations in Nakameguro and Yokohama are now offering TiNDLE in two

dishes: the German-style TiNDLE Karaage that offers a twist on the classic,

battered with an original Schmatz seasoning and fried until crispy golden

brown, and the TiNDLE Hamburg Steak, which offers a take on the comfort food

using the chicken made from plants mixed with onions, a blend of herbs and

spices, and baked in the oven with fresh potatoes and melted cheese. Stay tuned

for further updates on when both dishes will be available at the Schmatz Ark

Hills and Shimokitazawa sites.

Known as the epicenter of food quality and culinary creativity, Japan itself is

home to over 1.4 million restaurants (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=4046229377&u=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1230470%2Fjapan-restaurant-numbers%2F&a=over+1.4+mil).

Specifically, Tokyo is a cherished destination given its high concentration

of award-winning and sought-after restaurants and eateries – offering

everything from the best of Japanese cuisine and techniques to mastering

avant-garde and modern fare. TiNDLE works well in a variety of cooking styles

and applications, offering limitless possibilities.

"We're looking forward to bringing TiNDLE to Schmatz in Tokyo and introducing

that same chicken experience that people know and love to Japanese diners,"

says Alex Ward, Chief Operating Officer at Next Gen Foods, the company behind

TiNDLE. "We are grateful for the opportunity to partner with a celebrated

restaurant group like Schmatz – showcasing TiNDLE as a special menu offering –

as we work to bring TiNDLE to new parts of the globe and gather deeper intel on

what consumers are craving when choosing a plant-based meat over the

traditional, animal-based option."

Marc Luetten, CEO and co-founder of Schmatz, shares, "We are always trying to

innovate and bring fun, original elements into the dining experience at

Schmatz. Our chefs are proud to have created not only delicious menu items

using TiNDLE, but also those that are sustainable and inspire new possibilities

for creating a better future for our planet."

On the 22nd and 23rd of July, TiNDLE and Schmatz are teaming up to give away

free samples of their new signature TiNDLE dishes, including the TiNDLE

Karaage, TiNDLE Hamburg Steak and a special for the two days only, the

limited-time TiNDLE Wrap made with a griddled TiNDLE wrapped in a tortilla,

stuffed with fresh vegetables, cheese, and served with a sweet chili

mayonnaise. Tokyo diners can try the complimentary TiNDLE dishes (until

supplies run out) on 22-23 July starting from 11 am to 6 pm at the Schmatz

Nakameguro (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=1958731933&u=https%3A%2F%2Fgoo.gl%2Fmaps%2FW6QvbVzDkqX7B9Dg7&a=Schmatz+Nakameguro) outlet.

Made with only nine ingredients, TiNDLE is the first product from Next Gen

Foods, a food technology startup helping to make the global food system

sustainable by creating delicious food. With no compromise to taste, texture or

versatility, TiNDLE also contains no antibiotics, animal hormones, cholesterol,

or genetically modified ingredients.

TiNDLE is the first chicken made from plants that was created with chefs and

for chefs — a versatile, easy-to-work-with product that has caught the eye of

culinary professionals internationally. It is a versatile, easy-to-work-with,

plant-based chicken that can take center stage in any dish, from favorites like

satay and schnitzel, as well as Döner kebabs or ramen.

In a little more than a year since its launch, TiNDLE has grown from being

served in a handful of Singapore-based locations to being offered in more than

500 restaurants across the United States, Asia, Middle East and Europe –

including recent launches in the United Kingdom (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=1303696742&u=https%3A%2F%2Ftindle.com%2Fpress-releases%2Fnext-gen-foods-launches-tindle-in-the-united-kingdom%2F&a=United+Kingdom) and Germany (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=532250102&u=https%3A%2F%2Ftindle.com%2Fpress-releases%2Ftindle-chicken-made-from-plants-touches-down-in-cities-across-germany%2F&a=Germany).  

The company plans to expand in additional sales channels and markets over

the next year, which includes further studying and exploring the appetite for

TiNDLE in Japan.

Next Gen Foods was founded in 2020 by Brazilian-born poultry exporter and food

industry veteran Andre Menezes, and German native Timo Recker, whose family

business made schnitzel and other meat products for three generations. After

meeting through an introduction by Rohit Bhattacharya, who is now the

start-up's Chief Financial Officer, they decided to work on products that

reduce humanity's reliance on animal agriculture.

The early leadership team – including Chief Operating Officer Alex Ward and

Chief Marketing Officer Jean Madden – worked closely with Chief Technology

Officer and the brainchild behind TiNDLE, John Seegers, to develop a flagship

product through extensive research into what makes chicken taste and perform

like chicken. They named their first product TiNDLE as a modern reference to

19th-century Irish physicist John Tyndall (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=3003758505&u=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FJohn_Tyndall&a=John+Tyndall), who proved the connection between atmospheric CO2 and the greenhouse effect.

On average, chicken made from plants requires less land, less water, and

produces less CO2 than chicken from birds. Based on a 2020 Blue Horizon

report, choosing plant-based chicken over avian meat uses 82% less water, 74%

less land and 88% less greenhouse gas emissions.

To find the full list of restaurants carrying TiNDLE, visit here (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=2934389175&u=https%3A%2F%2Ftindle.com%2Ffind%2F&a=here). Interested chefs and operators looking to add TiNDLE to their menu can

contact apmepartners@tindle.com for details and samples.

About TiNDLE

TiNDLE is a juicy, plant-based chicken that offers mouthwatering taste,

texture, and versatility. TiNDLE is made without animals and with a fraction of

the land, water, and energy used to produce meat from birds. TiNDLE brings

people together for a mind-blowing taste experience that also benefits the

planet. TiNDLE is the first brand created by Next Gen Foods, a

Singapore-headquartered food tech company developing and commercializing

innovative, sustainable foods. For more information, visit www.tindle.com or

follow @tindlefoods (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=2618114079&u=https%3A%2F%2Fwww.instagram.com%2Ftindlefoods%2F&a=%40tindlefoods) on Instagram and @tindle.foods

(https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=1622299828&u=https%3A%2F%2Fwww.tiktok.com%2F%40tindlefoods&a=%40tindle.foods) on TikTok.

About Next Gen Foods

Founded in 2020, Next Gen Foods is a food-tech startup developing and

commercializing innovative and sustainable plant-based food products --

including its flagship product, TiNDLE. Next Gen Foods is backed by a team with

proven experience in plant-based food technology, global brand development, and

global distribution scaleup. For more information, visit nextgenfoods.sg.

(https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=590256339&u=https%3A%2F%2Fnextgenfoods.sg%2F&a=nextgenfoods.sg.)

About Schmatz

Schmatz is a German beer and restaurant brand, originally started by founders

Christopher Ax and Marc Luetten with a food truck selling beer and sausages in

2013. In 2015, Schmatz opened its first beer dining restaurant in Akasaka. The

concept has become popular all over Tokyo and grown with the opening of many

more outlets as well as the retail launch of its own craft beer brand.

Currently, Schmatz has 39 restaurants in the Tokyo metropolitan area and Nagoya

and sells beers in over 100+ supermarkets all over Japan. For more information,

visit www.schmatz.jp (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=2359110793&u=https%3A%2F%2Fwww.instagram.com%2Fschmatzjp%2F%3Fhl%3Den&a=%40schmatzjp) or follow @schmatzjp (https://c212.net/c/link/?t=0&l=en&o=3598406-1&h=2359110793&u=https%3A%2F%2Fwww.instagram.com%2Fschmatzjp%2F%3Fhl%3Den&a=%40schmatzjp) on Instagram.

Source –  TiNDLE

CONTACT: media@tindle.com