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BEIJING, July 21, 2022 /PRNewswire=KYODO JBN/ --

The 2022 Yungang cultural tourism season, a cultural feast dedicated to

crafting north China-situated Datong into a city characterized by being an

ancient cultural capital, a cool summer resort and the capital of gourmet,

kicked off in Datong of Shanxi Province on July 18.

Since 2000 when the first Yungang cultural tourism season debuted, the seasonal

tourism activities have become a household cultural tourism brand and a

"cultural tourism messenger" for Datong city.

Under the brand, Datong cultivated many classic cultural tourism events such as

the ancient capital lantern show and the Jackie Chan international action film

week, all of which brought the city further on its road to building a reputed

international cultural tourism destination.

Wang Jianjiang, member of the standing committee of CPC Datong municipal

committee and publicity department head, said that after years of efforts, the

Yungang cultural tourism season-incubated "cool summer resort" and "cultural

Datong" tourism brands are expected to further help the city shape a complete

system of summer tourism brands and improve at the same time its popularity and

reputation among tourists.

Recent years, Datong city's cultural tourism industry has stepped into a phase

featuring development of higher quality.

Since 2017, the China Datong Tourism Development Index released by Xinhua-run

China Economic Information Service and the People's Government of Datong has

once reached 1,438.97 points, up nearly 50 percent since the base period and

indicating enormous market attention and consumption vitality.

Regardless of others, Datong's tourism brand popularity increased notably

alongside the all-around functioning brand effects. This year, cultural tourism

industry in the city showcased sufficient development resilience with rural

tourism and outdoor camping widely favored by travelers and in-depth tours

becoming mainstream choices of tourists, which spend on average three days

instead of the past 1.5 days in Datong currently.

This year, as many as 38 activities of six sub-themes are welcoming travelers

to the city, including the China cultural tourism metaverse development

conference, China youth sculpture exhibition, and Datong cultural tourism

trendy fun creation season.

Source Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=425854　

   Caption: Photo shows the opening ceremony of the 2022 Yungang cultural tourism season.

   Link: http://asianetnews.net/view-attachment?attach-id=425856　

   Caption: Photo shows the Yungang flying apsaras dance show.