Built to shape tomorrow: The BMW Headquarters celebrates its 50th birthday. Spectacular performance by US vertical dancers BANDALOOP

BMW Group

PR97095

 

MUNICH, July 22, 2022 /PRNewswire=KYODO JBN/ --

 

The BMW Group celebrated its corporate headquarters as an internationally

renowned architectural icon today with over 200 international guests in

attendance. The keynote speech by Pritzker Prize winner Francis Kere and the

appearance by Nihal Saad, Chief of Cabinet of the United Nations Alliance of

Civilizations, made the ceremony a special event. In addition to the

performance by star tenor Jonas Kaufmann the festivities concluded with a

special highlight: With twelve vertical dancers, the US dance project BANDALOOP

transformed the BMW Headquarters into a stage in its German premiere. The

ensemble created a weightless synthesis for an interplay of architecture and

dance. Along with music by Ben Juodvalkis, the façade dancers presented

"Momentum Curve", an exclusive performance as a tribute to the unique

architecture.

 

The BMW Group Headquarters, with its suspended construction, is one of the most

innovative engineering buildings of the post-war period. In the process, upper

floors were first manufactured on the ground, then moved upwards hydraulically

on the massive "tower shaft" made of reinforced concrete and completed in

several segments. In August 1972, the BMW Group Headquarters was completed.

Designed by Austrian architect Professor Karl Schwanzer, the administrative

building has since become an icon with global appeal for Munich and the

company. The innovative power of Schwanzer's design stands for the BMW Group

then as now, making the company headquarters a beacon of sustainable mobility

for tomorrow. It is not only a symbol of economic success but also stands for

international exchange, peace and interculturalism. Today, the "built

communication" implemented by Schwanzer points the way to a new era of

electrification, digitalization, and circularity.

 

Further information: BMW PressClub [

https://www.press.bmwgroup.com/global/article/detail/T0402300EN?language=en ]

 

Picture is available at AP Images (http://www.apimages.com)

 

Prof. Dr Thomas Girst

Head of BMW Group Cultural Engagement

Telephone: +49 89 382 24753

Email: thomas.girst@bmwgroup.com

 

Source: BMW Group

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

SNSでも最新のプレスリリース情報をいち早く配信中