Built to shape tomorrow: The BMW Headquarters celebrates its 50th birthday. Spectacular performance by US vertical dancers BANDALOOP
PR97095
MUNICH, July 22, 2022 /PRNewswire=KYODO JBN/ --
The BMW Group celebrated its corporate headquarters as an internationally
renowned architectural icon today with over 200 international guests in
attendance. The keynote speech by Pritzker Prize winner Francis Kere and the
appearance by Nihal Saad, Chief of Cabinet of the United Nations Alliance of
Civilizations, made the ceremony a special event. In addition to the
performance by star tenor Jonas Kaufmann the festivities concluded with a
special highlight: With twelve vertical dancers, the US dance project BANDALOOP
transformed the BMW Headquarters into a stage in its German premiere. The
ensemble created a weightless synthesis for an interplay of architecture and
dance. Along with music by Ben Juodvalkis, the façade dancers presented
"Momentum Curve", an exclusive performance as a tribute to the unique
architecture.
The BMW Group Headquarters, with its suspended construction, is one of the most
innovative engineering buildings of the post-war period. In the process, upper
floors were first manufactured on the ground, then moved upwards hydraulically
on the massive "tower shaft" made of reinforced concrete and completed in
several segments. In August 1972, the BMW Group Headquarters was completed.
Designed by Austrian architect Professor Karl Schwanzer, the administrative
building has since become an icon with global appeal for Munich and the
company. The innovative power of Schwanzer's design stands for the BMW Group
then as now, making the company headquarters a beacon of sustainable mobility
for tomorrow. It is not only a symbol of economic success but also stands for
international exchange, peace and interculturalism. Today, the "built
communication" implemented by Schwanzer points the way to a new era of
electrification, digitalization, and circularity.
Further information: BMW PressClub [
https://www.press.bmwgroup.com/global/article/detail/T0402300EN?language=en ]
Picture is available at AP Images (http://www.apimages.com)
Prof. Dr Thomas Girst
Head of BMW Group Cultural Engagement
Telephone: +49 89 382 24753
Email: thomas.girst@bmwgroup.com
Source: BMW Group
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