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LONDON, July 28, 2022 /PRNewswire=KYODO JBN/ --

- New trade campaign launched to target all 55 other states in the Commonwealth

- Marketing blitz timed to mark the start of the Commonwealth Games in

Birmingham

- Campaign to build on pledges to increase trade at last month's Commonwealth

Heads of Government Meeting

A new trade promotion campaign will target everywhere from Vancouver to Vanuatu

as the Commonwealth Games kicks off in Birmingham.

The Commonwealth makes up a third of the world's population – ranging from the

world's second most populous nation (India's 1.4bn people) to its second

smallest (Nauru's 13,000). Total trade with the Commonwealth was £120.6bn in

2021, accounting for 9.4% of the UK's total trade.

And now an ambitious new campaign from the Department for International Trade

(DIT) aims to reach each and every other country in the Commonwealth – thought

to be a first for an international trade promotion campaign.

In addition to more well-known outlets such as Canada's Globe and Mail, the NZ

Herald and The Gleaner of Jamaica; the campaign will also feature in the

Vanuatu Business Review, the Togo Presse and The Mihaaru of the Maldives.

It will spotlight businesses across the Commonwealth, showcasing why the UK is

the best place in the world to invest, with our world-class talent, high

spending consumer market and business-friendly regulatory landscape. It will

also highlight our fantastic exporters to help stimulate global demand for

British goods and services.

International Trade Secretary Anne-Marie Trevelyan said:

"The Commonwealth is made up of some of the world's most diverse and dynamic

economies and stretches right across the globe."

"With its GDP forecast to jump by nearly 40 per cent over the next five years,

we have a massive opportunity to turbocharge trade with Commonwealth countries."

"This exciting campaign, reaching out to some nations for the first time, will

raise awareness of the exciting opportunities to boost two-way trade, drive

business and economic growth and support local communities."

The new initiative is part of the wider GREAT Global Trade Campaign and is

designed to showcase the success of trade and investment with the Commonwealth

and encourage more businesses to trade.

The Commonwealth represents a major consumer market for UK exporters. It also

offers incredible opportunities for investment, with countries like India and

Nigeria among the world's fastest-growing global economies.

Investment between Commonwealth nations is already 27 percent higher than with

countries outside the association. And bilateral trading costs are on average a

fifth lower due to shared language and legal and economic systems – known as

the 'Commonwealth Advantage.'

Running from this month to March 2023, the marketing campaign will capitalise

on key moments in 2022, including the Commonwealth Games, Mobile World Congress

Africa and COP 27.

It will target key senior business decision makers with a print, paid social,

partnership and PR activation in all the 55 other Commonwealth member states.

Ian Bowen-Morris, DIT's Head of International Marketing, added:

"The GREAT Global Trade Campaign is the Government's flagship international

trade and investment promotion campaign underpinning the Prime Minister's key

trade and investment policy objectives.

"It builds on the proven success of previous international campaigns such as

Invest in GREAT Britain and Northern Ireland, and GREAT Ready to Trade

supporting the UK's economic recovery from Covid-19 and spearheading trade

promotion plans around the world."

The campaign will position the UK as a world leader in green technology and

finance, collaborating with global businesses to drive Net Zero goals.

The team will engage with devolved administrations and Local Enterprise

Partnerships (LEPs) across England, such as the Midlands Engine and Northern

Powerhouse, as part of marketing activity. This will help drive regional growth

and support the UK's levelling up agenda.

Notes to Editors:

Every day, businesses all over the Commonwealth choose to partner with the UK

for the highest quality products and services.

- For example, UK Solar Power, a solar manufacturer and PV project specialist,

is supplying innovative solar solutions to farming and residential communities

in Africa and the Caribbean. So far UK Solar Power have supplied over 34,700

home and road light solutions to communities across the Commonwealth.

- British transport and logistics firm Direx Solutions worked with Canada's

Metrolinx to deliver a project that improved the rail services speed by nearly

30%, created jobs across the region and helped cut costs by 50%.

Photo - https://mma.prnewswire.com/media/1868486/Blades_Bomeo_Bulletin.jpg

source: Department of International Trade