PR97286

HAIKOU, China, Aug. 1, 2022 /PRNewswire=KYODO JBN/ --

As the second China International Consumer Products Expo ("CICPE" or "Hainan

Expo") welcomes 2,800 boutique brands from 61 countries and regions, Sanya, the

popular resort city on Hainan Island's southern tip, showcased the city's

possibilities and potential as a tourism destination combined with fashionable

elements through its theme day on July 28 at the largest consumer boutique

exhibition in the Asia-Pacific region.

The Sanya Day event was organized by the Hainan Provincial Bureau of

International Economic Development (Hainan IEDB) and co-organized by the Sanya

Tourism Promotion Board (STPB). It aimed to cultivate new businesses and

promote culture exchange for tourism consumption while encouraging

international partners to explore the potential of this "tourism + culture"

destination in China.

Fashion show brings Hong Kong designer brands to a top tourist destination

Hainan Expo provides unlimited business opportunities for international brands

to explore the Chinese market, while introducing China's fashionable products

to consumers across the globe. The Sanya Day event, which was an important part

of the Hainan Expo Fashion Week, featured three debut shows from Hong Kong

boutique and pioneering designer brands, including Ribyeung, BronzeLucia, and

KINGWEN, with elements covering leisure, vacation, youth, and nature.

The cooperation with the Hong Kong designers echoes Sanya's commitment to

expanding this business and establishing a long-term collaboration mechanism

with international premium and emerging brands with the ambition of bringing

travelers more fashion experiences.

While promoting Sanya as a fashionable and trendy tourism option, the show also

presented Sanya as an open and diverse international destination and called for

mutual cooperation with Hong Kong and the international community.

Fashion as a new approach to discovering the best of Sanya

At the event, STPB and Hainan IEDB signed a strategic cooperation agreement on

the fashion sector, leveraging resources to land brand debuts and introduce the

fashion cluster to Sanya. The signings will explore opportunities in Sanya's

tourism market and future development opportunities in supporting future brand

debuts and designer events as well as launching premium conferences and

exhibitions.

An internationally renowned tourist destination, Sanya is undoubtedly the best

medium for brands to enter the Chinese market given its diversified customer

base. It is also an ideal option for travelers who would like to add more

fashion-related experiences to their business or leisure trips, as Sanya keeps

enhancing its competitiveness against the backdrop of the integrated free trade

port policy and the popularity of tourism and leisure consumption scenarios.

"Sanya has been committed to developing partnerships and enriching its offering

to serve the demands of various visitors. The idea of achieving win-win

cooperation and deepening mutual exchange is the original intention of our

participation in the Hainan Expo, as we hope to extend more possibilities of

Sanya," said Albert Yip, director general of the STPB. "Building on the

development of the Guangdong-Hong Kong-Macao Greater Bay Area and Hainan Free

Trade Port and taking the second Hainan Expo as an opportunity, we would like

to extend an invitation to visitors from Hong Kong and other places across the

world to explore the enormous potential in Sanya, to enjoy the unique

experience here with a fashionable taste."

SOURCE: Sanya Tourism Promotion Board

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   Caption: China International Consumer Products Expo Fashion Week