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HAIKOU, China, Aug. 1, 2022 /Xinhua=KYODO JBN/--

On July 30, at the China International Consumer Products Expo 2022 in Hainan,

China, a fashion show with the theme of "Li Brocade Weaving Mountains and Seas"

held by Changjiang Li Autonomous County, Hainan, brought a refreshing

experience to Chinese and foreign guests, according to Changjiang Converged

Media Center.

The show was curated by the young designer brand INSULAiRE. The brand was

founded in Paris in 2017 and means ‘incidents of the island’ or ‘islanders’.

INSULAiRE’s founder and designer Yang Zhikai was born and raised in Hainan. He

draws inspiration from traditional local culture and delivers it through a

modern and international mindset. He has integrated the traditional Li brocade

with Hainanese elements such as Tanka culture and the ocean to design

sophisticated stylish clothing that presents the distinctive traditional Li

ethnic group’s cultural identity.

This show was not only held to inherit and protect the culture of the Li

brocade, but also to promote their commercialization and the development of

all-season tourism in Changjiang.

In recent years, Hainan Changjiang has tapped local tourism and cultural

resources, put forward the goal of building a first-class tourism destination

in western Hainan, and vigorously cultivated sports, ecology, culture, rural

tourism and other formats. "Appreciating kapok flowers in the spring, enjoying

the fragrance of mangos in the summer, visiting Chess Bay in the autumn, and

climbing Bawang mountains in the  winter" has gradually become a unique

advantage of Changjiang's whole-area, all-season and all-times tourism.

Source: Changjiang Converged Media Center

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   Link: http://asianetnews.net/view-attachment?attach-id=426653

   Caption: The scene of the fashion show with the theme of "Li Brocade Weaving Mountains

and Seas"