PR97214

BANGKOK, August 8, 2022 /PRNewswire=KYODO JBN/ --

"Home Sweet Home", a horror adventure video game, first released in 2017, is a

global hit and continues to provide challenging and petrifying experiences to

players in its season 3 in 2021. "Sea of Love", an animation for kids, telling

a story of friendship between a whale, a ray, a seahorse and a shark, is

streaming on Netflix.  "Girl From Nowhere", a mystery thriller series that

became a hit globally with its second season topping Netflix charts in

Thailand, Vietnam and the Philippines, while ranking in the top 10 in Brazil.

These three successful titles have something in common: they are the home-grown

creative products of Thailand, a country increasingly making its presence felt

in the booming global digital content market.

The Thai government is targeting the digital content industry as one of the

industries for promotion and expressed its intention to become a digital

content hub in ASEAN. Thailand's digital content market is currently valued at

US$2 billion, with video games representing the largest share with US$1.46

billion.

The country has long been recognized for the skills of its digital content

creators and has become a major provider of outsourcing services for

international projects.  The key competitiveness of the Thai digital content

industry lies in the skills, discipline and service-mind attitude of its

digital artists, it's cost-effectiveness, as well as the rich creativity and

cultural wisdom the country is known for.

The "Home Sweet Home" video game was created by Thai developer Yggdrazil Group,

featuring horror elements drawn from Thai folklore. Its strength lies in its

base on Thai culture, myths, and beliefs, said a game critic at COGconnected.

The game is available in nine languages including English, German, Chinese and

Japanese.

While the game industry is growing at a faster pace, the Thai animation

industry has a longer history and is more rooted in the local cultural

heritage. Thai animated characters often reflect "Thainess" through the rich

colors and cheerful nature. The first Thai 3D animated feature film "Khan

Khluay" (known as The Blue Elephant in the US), produced by Kantana Studio, was

released in 2006 and became a box-office success, which has brought

international attention to Thailand as a high-quality animation production

base.  The Monk Studio's latest achievement "Sea of Love" is Thailand's first

Netflix Kids series, fulfilling its goal to introduce original content designed

and produced by Thai talent for the world.

Thai series in the past decade have expanded to other Asian countries and

beyond, partly due to the rise of streaming platforms. Thai dramas that became

hits in other countries include Love Destiny, and My Husband in Law. "Girl from

Nowhere" season 2 won the Best Asian TV Series Award at Busan's Asia Contents

Awards in 2021.

Critics expect the popularity of Thai series to continue increasing in the

future, thanks to attractive characters, storylines, locations and their

reflection of local culture.

Source: DITP

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=426343

   Caption: Thai Digital Content Gaining Increasing Recognition Around the World