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HUHHOT, China, Aug. 13, 2022 /PRNewswire=KYODO JBN/ --

On August 10, Brand Finance, the world's leading brand valuation and strategy

consultancy, issued its Food & Drink 2022 report, identifying the most valuable

and strongest brands in the food and beverage industries. Yili has been

recognized as the World's Most Valuable Dairy Brand, retaining its leading

position in the global dairy industry.

A company's brand is among the most valuable intangible assets it holds. While

the Covid-19 pandemic has posed major challenges for the global dairy market,

Yili still maintained strong growth of its brand value, increasing it by 10% to

$10.6 billion and extending its lead in the ranking. Such growth was attributed

to the company's robust business performance and social value.

Commercial value grows steadily

Yili's market capitalization has expanded 553 times since its listing in 1996,

from RMB 421 million ($62.5 million) to RMB 232.8 billion ($34.56 billion) in

2022. It has remained one of the world's top five dairy producers for three

consecutive years, with the annual revenue exceeding RMB 100 billion ($14.85

billion) last year. Over the years, Yili has maintained consistent business

growth, generating solid and appealing returns for investors. The company has

issued dividends 22 times totaling RMB 36.59 billion ($5.43 billion) since its

listing, making it a preferred target for A-share value investors.

Yili aims to empower industrial development by focusing on modern industry

clusters. The company has established several contemporary dairy industry

clusters in Inner Mongolia, Ningxia, Gansu, Heilongjiang, Henan, Shandong, and

Hebei, among other areas. The Yili Future Intelligence and Health Valley, known

as the "Dairy Silicon Valley," is home to the world's largest intelligent

production bases for liquid milk and infant formula, featuring the industry's

highest level of digitization and the most advanced technologies. The National

Center of Technology Innovation for Dairy (NCTID) and National Dairy Metrology

and Testing Center have also settled into the Valley.

Social value boosts sustainable development

Commercial and social value are inextricably linked. Yili has incorporated

sustainability into company strategies and has actively taken initiatives to

create social value. The company is at the forefront of energy conservation,

emission reduction, and other innovative carbon reduction practices. In

addition, Yili is working with its partners to create a more sustainable future

by carrying out initiatives in areas such as environmental protection,

biodiversity conservation, youth health, poverty alleviation, and disaster

relief.

In 2022, Yili has committed to achieving carbon neutrality across the entire

industry chain by 2050. It has also launched China's first net-zero carbon

dairy product series, including milk, yogurt, organic milk powder, and ice

cream. Yili follows a green, low-carbon, circular development path by

constructing smart green farms, promoting integrated farming, and carrying out

other initiatives. In terms of eco-friendly manufacturing, Yili's brand Satine

uses FSC-certified packaging on all of its goods. The brand is committed to

promoting green consumption and healthy lifestyles.

"Yili's insight into the effect of the COVID-19 pandemic through the promotion

of their brand's health benefits and the responsiveness of their supply chain

allows them to reach over 2 billion consumers worldwide, which has resulted in

a 23% increase in brand value since the beginning of the pandemic in 2020," the

Brand Finance report noted. Its consumer-focused technological and product

innovations also contribute to the brand's success and fuel the company's

growth. As the world's most valuable dairy brand, Yili endeavors to achieve

robust corporate growth and drive high-quality industrial development by

creating commercial and social value.

($1 is approximately equal to RMB 6.74)

SOURCE: Yili Group

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   Caption: Yili Remains the World’s Most Valuable Dairy Brand in Brand Finance 2022 Report