PR99132

BEIJING, Dec. 8, 2022 /Xinhua=KYODO JBN/--

The 7th International Symposium on Dairy Cow Nutrition and Milk Quality and The

4th China Excellent Milk Project Pasteurized Milk Development Forum was held in

Beijing. At the conference, the use of the "China Excellent Milk Project" logo

was released, and Fujian Changfu Diary Co., Ltd. became the first company in

China to obtain the authorization of the logo. This yellow logo with red

background symbolizes a milestone achievement of China's deepening the

implementation of the "China Excellent Milk Project", which is the fruit of

countless Chinese diary workers and enterprises' pursuit, dedication and

commitment to excellent quality of diary.

Since its implementation in 2016, the "China Excellent Milk Project" has

witnessed the rise and development of China's national dairy industry. This

project innovatively proposed the concept that "set active nutrition as the

core standard for excellent milk" and, on this basis, formulated the

standardized technical system for excellent milk in China, which has solved the

long-standing lack of "quality standardization" in the Chinese dairy industry.

Meanwhile, the "China Excellent Milk Project" has led the Chinese dairy

industry changing from the traditional homogeneous competition that relies on

changing colors, varieties and excessive advertising packaging to innovative

revolution of improving the internal quality.

The lactoferrin content of domestic high-quality pasteurized milk has increased

from 10.4 mg/L in 2017 to 44.8 mg/L in 2021, eight times more than that of

imported products. The quality and safety indicators of China's high-quality

fresh milk has now surpassed those in European and American standards. The

achievements of the "China Excellent Milk Project" have reversed the trend that

Chinese dairy consumer market is overly attracted to imported milk, and

conveyed the scientific concept of "high-quality milk are made domestically" to

the nation.

"The 'China Excellent Milk Project' is a cause we must continue to implement,"

said Nan Zheng, leader of the implementation team of "China Excellent Milk

Project" and Executive Vice President of China Excellent Milk Alliance, at the

symposium. With the "China Excellent Milk Project" being included in the

National Nutrition Plan by the National Health Commission of the People's

Republic of China for two consecutive years, the Chinese dairy industry and

Chinese dairy enterprises consciously shoulder the historical mission of "a

glass of milk strengthens a nation". At the symposium, 64 dairy enterprises

from 25 provinces jointly launched a "Common Action Program for China Excellent

Milk Project Supporting National Nutrition Plan".

Source: The 4th China Excellent Milk Project Pasteurized Milk Development Forum