PR99161

QINGDAO, China, Dec. 12, 2022 /PRNewswire=KYODO JBN/ --

The intangible cultural heritage should not just remain in a list, but has to

influence the minds of generations after generation in a unique way, as it is

rich in humanistic, historical and cultural values.

The bazaar of intangible cultural heritage "Handicrafts from Qingdao" was held

in the parallel venue of the "Tourism Day China 2022" in Qingdao, and took the

first Qingdao Handicraft Festival as an opportunity to create an innovative

platform for the exchange, presentation, transmission and development of

traditional culture, as well as to build up spiritual premises for the public

to experience the beauty of tradition, life, inspiration and craftsmanship.

The handicrafts of intangible cultural heritage come truly "alive" only by

bringing the traditional craftsmanship into people's lives and allowing

Qingdao's intangible cultural heritage to integrate into ordinary people's

homes and become part of their lives.

Jimo's lace, Pingdu's straw braiding, curial art, Laocangkou pastries, carving

of cernels and walnuts, lacquerware with pickled shells of the brand Jinbei

Chuanshuo. The bazaar includes both representative works of intangible cultural

heritage from various districts and cities, as well as representative

handicraft works from ordinary people. Qingdao's various handicrafts remind us

not only the vicissitudes of history, but also let us relive the changes over

the years. Instead of sticking to the traditional craft that has remained

unchanged for hundreds of years, numerous craftsmen have chosen to pioneer and

innovate to bring the classics to life.

The appearance of handicrafts of intangible cultural heritage not only

introduces Qingdao's unique and rich representative projects from the field of

intangible cultural heritage to the public, but also increases the visibility

and influence of Qingdao's intangible cultural heritage, providing a valuable

opportunity for the heirs to exchange with, interact with and learn from each

other. More importantly, it has proven to be a further exploration of the

creative transformation and innovative development of traditional handicrafts,

which opens up an effective path for the culture of intangible cultural

heritage to connect with the modern life.

The interweaving of the beauty of craftsmanship and traditional culture as well

as the fusion of ancient wisdom and modern craftsmanship have demonstrated the

persistence and perseverance of the craftsmen, and pointed out the necessary

path for the integration of traditional intangible cultural heritage into the

contemporary life.

The bazaar of handicrafts has both spawned many new models and given birth to

an ecosystem that connects artisans, manufacturers, platforms and consumers,

thus turning the products of the intangible cultural heritage from "fragmented

articles" into "branded products", meeting the needs and strong demand of the

current society to a high degree. While the online bazaar bridges the gap

between artisans and consumers, the offline bazaar creates an emotional

interaction between the artisan and the metropolis. By turning products into

culture and building a bridge between production and consumption, the

craftsmanship is now developing into a lifestyle that opens up the horizon of

people's lives.

Handicrafts of the intangible cultural heritage are the result of an extensive

history and traces of the changeable years. It does not require numerous

ceremonies, but if we linger, hear and observe, it will be passed on.

Contact: Ms Zhu Yiling

Tel.: 0086532-85911619

Official website: http://www.qingdaochina.org

Facebook page: https://www.facebook.com/qingdaocity

Twitter page: https://twitter.com/loveqingdao

Photo - https://mma.prnewswire.com/media/1966071/Stadt_Qingdao_1.jpg

Photo - https://mma.prnewswire.com/media/1966072/Stadt_Qingdao_2.jpg

Source: Stadt Qingdao