PR99200

ISTANBUL, Dec. 14, 2022 /PRNewswire=KYODO JBN/ --

Survey reveals that nearly 9 in 10 people admitted to ignoring best practices

for energy efficiency in the home

A new survey of 6,000 homeowners and renters from across the globe has revealed

that nearly 9 in 10 (89%) respondents globally ignore what's best when it comes

to energy efficiency in the home, despite 80% of those surveyed knowing how to

use their household appliances in an energy efficient way.

The survey, commissioned by leading home appliance brand Beko, looks at global

consumer attitudes and behaviours concerning energy efficiency and is part of

its latest campaign to shed light on how kitchen appliances are used

efficiently in the home.[1]

While these results paint a contradictory picture of household efficiency,

findings have shown that globally, almost 9 in 10 (87%) believe in the

importance of energy efficiency and 78% take an interest in purchasing products

that look to improve their household's efficiency. However, the majority of

respondents admitted to engaging in energy inefficient behaviours that are

known to waste energy including:

- Leaving the fridge door open when deciding what to eat (29%)

- Leaving a freezer plugged in when it's got nothing in it (20%)

- Leave gadgets on charge for longer than they need (37%)

'Settingsphobia' – a term coined by Beko - is also to blame for inefficient

energy practices in the home as almost 3 in 5 (59%) people are worried they'll

choose the wrong setting when using household appliances, but out of fear stick

to the same, sometimes inefficient setting.

Akin Garzanli, Chief Marketing Officer at Arcelik says "The data gives us a

fascinating insight into how attitudes towards energy efficiency are evolving

across the globe. At Beko we're continually striving to provide high quality

products that suit the changing needs of our consumers and of the environment.

While we look for ways to innovate solutions to more efficient living, building

on our latest SaveWater(TM) and popular AquaTech(R) technology, which offers an

energy efficient and sustainable home experience, it's interesting to

understand how households are responding and this will help to inform how best

we can help as a corporation".

Gen Z revealed as generation with surprising behaviours

Gen Z were revealed as one of the most knowledgeable demographics when it comes

to energy efficiency with over 60% of Gen Z reading the instructions whenever

they buy a new appliance. Despite this product knowledge, data shows Gen Z can

often make accidental mistakes when it comes to their appliances, with 76%

having used the wrong setting on their appliance, causing them to spoil their

food/drink or damage their clothing.

People above 64 are unaware of benefits of energy efficient products

Actions speak louder than words when it comes to energy efficiency for those

over 64 years of age, as findings reveal a substantial disbelief in energy

efficiency products, but a strong belief in energy efficient actions. The

survey reveals that those over 64 are the generation least likely to prioritise

energy efficiency when buying new products, with only 6 in 10 (63%) taking

action, compared to younger generations (81% of Millennials) - and nearly 7 in

10 (67%) not interested in replacing their current products. However, those

over 64 are the generation who claimed to be most aware of how to use all their

appliances in the most efficient way (86%), despite the majority sticking to

the same settings on their washing machine.

The survey also offers insights into how attitudes and knowledge regarding best

energy efficient practices in the home differ across age groups. People over

the age of 64 cited leaving the oven on whilst not in use (56%) and putting the

heating on whilst the windows were open to dry clothes (56%) as inefficient

practices, whilst almost a third (28%) of Gen Xers admitted to leaving an empty

freezer plugged in.

The findings, which have demonstrated a gap between knowledge and behaviour

within consumers globally, highlight the need for greater action in ensuring

consumers are maximising the efficiency of appliances at home. Conscious of the

results, Beko is partnering with Youreko, an energy efficiency tool that

calculates the lifetime running costs of appliances, to provide information to

consumers on potential cost and energy savings when choosing new products. This

feature is currently available for consumers to use on the UK Beko website

[https://www.beko.co.uk/appliances/laundry/washing-machines ]  and Beko Poland,

and will be integrated into Beko's Germany, Romania, France, Italy, Austria,

Spain and Netherlands sites as well. The partnership involves the integration

of the Youreko tool on Beko's website to display information to the general

public on how energy efficient Beko's appliances are compared with least energy

efficient models and how much money the manufacturer's appliances could save

consumers in the long term. The tool supplements the listings of Beko's washing

machines, tumble dryers, dishwashers and refrigerators which all boast energy

efficient technologies within.

About Beko:

Beko is the international home appliance brand of Arcelik, which is a

multinational household appliances manufacturer that operates with 12 brands

and employs 45,000 people worldwide. Beko is one of the top 3 large home

appliances brands in Europe*. The brand is the naming partner of Fenerbahce

Men's Basketball Team.

Beko has been focusing on healthy living for years, raising awareness and

developing products that make healthy living possible and convenient. Beko's

brand mission is 'healthy living is only possible on a healthy planet'. Beko is

committed to protecting the planet by designing and manufacturing

energy-efficient products and investing in resource efficiency in production.

www.beko.com

*Source Euromonitor International Limited; Large Appliances as per "Major

Appliances" in Consumer Appliances 2022ed, retail volume, 2021 data.

[1] Study was conducted in September 2022 by Beko in collaboration with

OnePoll. The study surveyed a total of 6,000 homeowners and renters across the

UK, South Africa and Thailand.

PDF - https://mma.prnewswire.com/media/1967587/Bad_energy_habits.pdf

Photo - https://mma.prnewswire.com/media/1967586/Akin_Garzanli.jpg

Logo - https://mma.prnewswire.com/media/1820672/Beko_Logo.jpg

Source:  Beko