- Following Promising Start of First Hong Kong Store -

istyle Inc. (TSE stock code: 3660, "istyle" hereafter) will open its second @cosme store in Hong Kong, “@cosme store tmtplaza (Tuen Mun Town Plaza),” a specialty cosmetics retail store based on the concept of "Discover, Experience, Your @cosme" on September 1 through its consolidated subsidiary istyle Retail (Hong Kong) Co., Limited, headed by Representative Director and President Hajime Endo.

Illustrative store image of "@cosme store tmtplaza "

Image1: https://kyodonewsprwire.jp/img/201808247224-O1-DAdiZ0o1

Image2: https://kyodonewsprwire.jp/img/201808247224-O2-46Lmrg13

1. Store overview

“@cosme store tmtplaza” will open in “tmtplaza,” a large shopping mall in New Territories West which is the largest residential area in the New Territories region, located in the westernmost area of Hong Kong. It is a popular shopping spot that 300,000 people visit each day, including not only citizens of Hong Kong but tourists from mainland China as well. The store interior packs all the charm of “@cosme store” into a retail space of 115 square meters. It will provide an exciting shopping experience for customers to “come, discover, your dream cosmetics” by freely testing almost all products in the store and through counseling services for skin and makeup concerns. Furthermore, in addition to popular brands such as “FLOWFUSHI” and “Chacott” that will simultaneously debut in Hong Kong with the opening of the second Hong Kong store, “freeplus” is expected to join its brand lineup.

”@cosme store tmtplaza” overview

Opening date: September 1, 2018

Location: Shop 1060, 1F, Phase 1, Tuen Mun Town Plaza, 1 Tuen Shun Street, Tuen Mun, New Territories

Store name: @cosme store Tuen Mun Town Plaza

Business hours: 10 a.m. - 10 p.m. (open all year round)

Retail floor area: 115 square meters

Brands available: Japanese cosmetics brands popular at @cosme, including ALBION, SOFINA, freeplus, Curel, FLOWFUSHI, Chacott, excel, and more

2. Current state of the first Hong Kong store and future expansion in Hong Kong

Two months after the first Hong Kong @cosme store, “@cosme store Star House,” opened on June 8, over 100,000 customers visit every month now and performance is excellent. Its concept of "Discover, Experience, Your @cosme " differs from those of existing Hong Kong cosmetics retailers and is widely supported by customers, many of whom can be found cheerily trying out cosmetics while engaging with the various sources of information in the store, including POP displays and product rankings in addition to counseling services. Following the opening of the second store, istyle is also planning to open multiple stores in June 2019. Don't miss the future expansion of “@cosme store” in Hong Kong.

istyle website: http://www.istyle.co.jp/en/