New Original Animation Movie Project Announced: TOYOTA x STUDIO4C's "PES (Peace Eco Smile)"

Mar. 22, 2013

Toyota Motor Sales & Marketing Corporation

New Original Animation Movie Project Announced: TOYOTA x STUDIO4C's "PES (Peace Eco Smile)" Participates in Tokyo International Anime Fair 2013

Toyota Motor Sales & Marketing (TMSM) is exhibiting PES (Peace Eco Smile), an original animation project undertaken jointly with Studio4C, at "Tokyo International Anime Fair 2013" (TAF), held from March 21 to 24, 2013, at Tokyo Big Sight. In 2013, TMSM started a new collaboration project, "NEXT GENERATION - PES - CROSS COLLABORATION," to communicate its message globally through various kinds of collaboration in organic connections with other people, things, and places.

The main attraction of PES's new project is to make original animation movies in collaboration with directors who represent the Japanese animation industry. They all share the ToyToyota project's philosophy of seeking harmony among people, society and the global environment, and the development of a sustainable society through manufacturing in the background of their creation.

First production of this new project:

-Title: " A Little Flower Fairy Song" (tentative)

-Director: Toshiyuki Kubooka (animator, director / "Berserk: The Golden Age Arc trilogy")

-Key character: A flower fairy (original character design: Toshiyuki Kubooka)

-Costume Designer (for a flower fairy): Tamae Hirokawa* (lead designer of Japanese fashion label SOMARTA)

*Tamae Hirokawa created SOMA DESIGN in 2006, and launched SOMARTA at the same time. She is well known as an outstanding designer for using a more conceptual approach to her designs.

At the fair, the PES booth showcases many attractive devices that allow attendees to experience PES's complex world of reality and virtual reality such as "Touchable Animation Devices", "a mysterious flower fairy's mirror box", "trick art painting" and so on. In addition, special talk events will be held on the mini-stage at the PES booth three times on March 23.

There was a special symposium, "TOYOTA X STUDIO4C meets ANA," on March 21. Speakers presented and discussed a new strategy for business collaboration called "Cross Collaboration," aiming to disseminate the spirit of Japan to the world through diverse content that contains a national character and its peculiar value as soft power, and from a global perspective.

-Speakers: Takao Minai (TMSM), Eiko Tanaka (STUDIO4C), Shotaro Sano (ANA) and Takashi Kitajima (Tokyo Metropolitan Government).

The special PES website relaunched: http://www.toytoyota.com/pes/en/

Source: Toyota Motor Sales & Marketing Corporation

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

プレスリリース添付画像

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

Getty Images for Toyota

| Small | Normal |
| Original |

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

このプレスリリースを配信した企業・団体

  • 名称 株式会社トヨタモーターセールス&マーケティング
  • 所在地 東京都
  • 業種 広告・広報
  • URL
  • ※購読している企業の確認や削除はWebプッシュ通知設定画面で行なってください
  • SNSでも最新のプレスリリース情報をいち早く配信中