- Lecture Covers Strategic CSR for MBA Students, Discussing In-hospital Hair Salons for Cancer Patients and CSR Activities in U.K. -

Aderans Co., Ltd., a Japanese provider of total hair-related solutions, gave a lecture about its strategic CSR on August 23, 2016, for MBA students at the University of Leicester in the U.K. based on a formal invitation of the university. Aderans was the first Japanese company that gave a special lecture at the university.

With the theme "Strategic CSR integrated with business based on the idea of Sanpo-Yoshi (*)," Mutsuo Minowa, Aderans' executive officer for CSR communications, lectured about strategic CSR activities in the Aderans Group.

Starting with reviewing the history of Sanpo-Yoshi, an idea embraced by old Japanese Omi Shonin merchants, Minowa talked about the company's ongoing CSR activities integrated with business based on the theme of "delivering smile," featuring activities such as "in-hospital hair salons for cancer patients" run by Aderans, a "Fontaine green forest campaign for a customer-oriented wig eco-cycle," "love charity to give wigs as gifts for children who lost hair," and "art wigs for theatrical and cinematic arts."

(Photo1: Mutsuo Minowa, executive officer for CSR communications, Aderans Co., Ltd.

http://prw.kyodonews.jp/prwfile/release/M104128/201612217402/_prw_OI1fl_i5ijohzs.jpg)

Lynne Harris, President of group company Aderans UK, talked about strategic CSR activities in the U.K.

She presented initiatives such as provision of wigs and technical support for "My New Hair," a charity activity for people with cancer and medical hair loss, as well as wig donation to Joanna Rowsell, a well-known English cyclist who has alopecia.

(Photo2: Lynne Harris, President of group company Aderans UK http://prw.kyodonews.jp/prwfile/release/M104128/201612217402/_prw_OI2fl_U7M4P3Tj.jpg)

Students from all over the world actively asked questions, and the lecture ended with excitement. After the lecture, an official from the university who was inspired by the lecture expressed interest in opening a hair salon at the University Hospitals of Leicester, which could potentially lead to new CSR activities.

About Sanpo-Yoshi (*)

What is "SANPO-YOSHI"?

"SANPO-YOSHI" is the old Japanese management philosophy. During the Edo period more than 300 years ago, "Omi Shonin," who were merchants in the middle area of Japan, were successful in business and active in every area of Japan. Their business success came from their spirit "SANPO-YOSHI." It literally means "Good for three directions," such as good for the seller, good for the buyer and good for the community. Aderans transferred this philosophy to its strategic CSR concept.

About CSR activities in the U.K.

Support for "My New Hair"

Aderans UK supports "My New Hair," a charity activity established by world-renowned hair stylist Trevor Sorbie for people with cancer and medical hair loss. Aderans offers wigs for this organization and provides support for hair-cutting training for hair stylists.

Wig donation to Joanna Rowsell

Joanna Rowsell, a well-known English cyclist, has been troubled by hair loss since childhood. Aderans met her when she visited Aderans UK to buy a wig that she would wear at athletic event ceremonies. The company offered a wig for free, and she wore the wig for her wedding as well.

Aderans UK

Aderans UK offers fashion wigs, hairpieces, and other hair-related products to wholesalers and through direct stores in the U.K. (seven stores) and an online shopping site.

Sheridan House 114/116, Western Road, Hove, East Sussex BN3 1DD

URL: http://www.trendco.co.uk/

TEL: +44-1273-774977 / +44-1273-777503

Aderans Group

The Aderans Group is a Japan-based leading provider of total hair-related solutions having 52 offices in 17 countries. It marked the world's largest sales of 79.1 billion yen (in the fiscal year ended February 2016) in the industry. The Aderans Group develops, produces, and distributes custom-made and ready-made wigs, runs barbers' shops and beauty salons, offers hair-volumizing and hair-care service, and runs hair transplantation business. In Europe, it operates in the United Kingdom, France, Germany, the Netherlands, Belgium and Sweden.

Aderans website: http://www.aderans.co.jp/corporate/english/

Aderans CSR website: http://www.aderans.co.jp/corporate/english/csr/