Global Beer Brand Corona Encourages People to Answer a Call from Nature with Second Season of Corona Studios Content Series, "Free Range Humans"
PR96170
Global Beer Brand Corona Encourages People to Answer a Call from Nature with Second Season of Corona Studios Original Content Series, "Free Range Humans"
LONDON, May 24, 2022 /PRNewswire=KYODO JBN/ --
Corona funds nature-inspired missions to reconnect people with the outdoors
Today, Corona, an AB InBev global brand, celebrates season two of its
award-winning original content series, Free Range Humans: Nature Is Calling,
now streaming on Corona's YouTube channel (
).
Photo - https://mma.prnewswire.com/media/1824181/Nature_Is_Calling.jpg
Logo -
https://mma.prnewswire.com/media/1824180/Corona_Free_Range_Humans_Logo.jpg
In the past 200 years, the world's urban population has grown from 2 percent to
50 percent* (Population Reference Bureau, 2004). The most striking examples of
this shift towards urbanization are the megacities which are home to 10
million-plus city dwellers who spend over 90 percent of their lives indoors,
resulting in a profound disconnect from nature. The pandemic has further
exacerbated this issue.
"People crave a connection to nature, but we're restricted by our daily
routines and city living," said Felipe Ambra, Global Corona Vice President.
"Free Range Humans is a joyful celebration of people reconnecting with nature.
To bring this to life, we'll create limited-time oases for city dwellers to
experience how even a few minutes with nature can positively impact their
physical and mental wellbeing."
In 2019, Corona Studios, a dynamic global content house which operates and
markets Corona exclusively outside of the U.S., launched Free Range Humans.
Like the Corona brand, the series embraces nature and the beach and season one
received more than 100 million views worldwide.
Season two spotlights six new episodes featuring people from around the world
who have broken free from daily confines to get closer to nature and have
committed their lives to causes they care about.
"Season one was based on an insight that people spend 90 percent of their lives
indoors.** But only some of us follow the impulse to leave our desk jobs
behind, to search for meaning outside," said Nick Sonderup, of Corona's
creative partner, Pereira O'Dell. "Season two follows the journey of six people
who decided to venture outdoors and seek more meaningful pursuits."
Free Range Humans season two cast members include:
- Loyiso Dunga (South Africa), "The Kelp Keeper" – Loyiso is a marine biologist
in his 11th year maintaining and preserving the underwater kelp forests needed
to produce half the oxygen in the earth's atmosphere.
- Maroitai Tehio (French Polynesia), "The Coral Gardener" – Maroitai is putting
ocean coral first by building a network of nurseries with Coral Gardeners (
), an organization creating a global movement to save the reef. Ocean coral is
home to a quarter of all marine life and nearly 50% has died off in the past 30
years.
- Jessica Hutchinson (Canada), "The Ecosystem Guardian" – Jessica is a
restoration ecologist with Redd Fish Restoration Society (
). Together, they're at the forefront of restoring the habitat loss of the
North American Pacific Salmon population.
- Santiago Figueroa (Chile), "The Cacti Padre" – Santiago is helping keep the
desert alive with a focus on Chilean native cacti, half of which are now
endangered.
- Martina Alvarez (Argentina/Mexico), "The Shark Advocate" – Martina
(@oceanomartina (
)) dives with the ocean's most fearsome predator to combat misperceptions and
draw attention to the fact that 100+ million sharks die every year due to
illegal fishing.
- Zenilton "Tinho" Pereira (Brazil), "The Sea Turtle Protector" – Tinho is part
of Project Tamar (
), a non-profit committed to protecting endangered sea turtles from extinction
in the Brazilian coastline. Only 1 out of 1,000 sea turtles survive birth and
nearly all of their species are on the brink of extinction.
To celebrate season two of Free Range Humans, Corona will help consumers
reconnect with nature by unveiling dynamic natural installations in dense city
locales around the world. The immersive urban oasis will invite people to
answer the call from nature by following site markers to an enchanting natural
oasis where they will be invited to take a pause.
Those inspired by the stories of the show's cast members are encouraged to
apply for Corona's Free Range Fund. The Free Range Fund will award seven
$10,000 grants to serve as seed money for recipients to take the leap and
answer their unique call from nature. The Fund will be accepting applications
in select markets starting in South Africa on May 25, with one winner per
market.
Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam,
developed as a global entertainment platform by Pereira O'Dell and produced by
Monsters Children. As part of Corona's global celebration of season two,
viewers can tune into a live virtual panel with select cast members on
Wednesday, May 25, 2022 on Corona's YouTube channel (
).
*Population Reference Bureau. (2004, April 23). Urbanization: An Environmental
Source to be Reckoned With. Retrieved from
https://www.prb.org/resources/urbanization-an-environmental-force-to-be-reckoned-with/
**www.fastcompany.com/90506856/we-spend-90-of-our-time-inside-why-dont-we-care-t
hat-indoor-air-is-so-polluted
About Corona Global
Born in Mexico, Corona is the leading beer brand in the country, the most
popular Mexican beer worldwide exported to more than 180 countries. Corona
Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona
is a pioneer in the beer industry by being the first to use a transparent
bottle showcasing its purity and high quality to the world. The artwork found
on the bottle is painted, highlighting our commitment to quality in our
packaging and our Mexican heritage. No Corona is complete without the lime.
Naturally adding character, flavor and refreshment, the lime ritual is an
integral part of delivering an experience that is truly unique to Corona. The
brand is synonymous with the beach and celebrates time outdoors. It invites
people to pause, relax and enjoy the simple pleasures of life.
Corona has an ongoing commitment to reducing plastics. Since its partnership
with Parley for the Oceans in 2017, they have exceeded its mission to protect
100 islands before 2020, and continue to deploy consistent global clean-up
efforts.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South
Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the
New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a
future with more cheers. We are always looking to serve up new ways to meet
life's moments, move our industry forward and make a meaningful impact in the
world. We are committed to building great brands that stand the test of time
and to brewing the best beers using the finest ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands Budweiser (R),
Corona (R) and Stella Artois (R); multi-country brands Beck's (R),
Hoegaarden(R), Leffe(R) and Michelob ULTRA(R); and local champions such as
Aguila(R), Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R), Castle
Lite(R), Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R), Quilmes(R),
Victoria(R), Sedrin(R), and Skol(R). Our brewing heritage dates back more than
600 years, spanning continents and generations. From our European roots at the
Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser
& Co brewery in St. Louis, US. To the creation of the Castle Brewery in South
Africa during the Johannesburg gold rush. To Bohemia, the first brewery in
Brazil. Geographically diversified with a balanced exposure to developed and
developing markets, we leverage the collective strengths of approximately
169,000 colleagues based in nearly 50 countries worldwide. For 2021, AB InBev's
reported revenue was 54.3 billion USD (excluding JVs and associates).
SOURCE Corona
CONTACT: Media: Jeannie Houchins, RD, Tel: +1 917.374.7535, E-mail:
media.relations@ab-inbev.com; or Faith Yi, Tel: +1 206.226.0859, E-mail:
coronaglobal@allisonpr.com
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