PR96457

PUNE, India, June 10, 2022 /PRNewswire=KYODO JBN/ --

    Gaming startup Jetapult [ https://www.jetapult.me/ ], the first of its kind

Invest & Operate (I&O) model for game studios in emerging markets, comes out of

stealth with an acquisition of a game studio from India. Jetapult will focus on

acquiring and scaling revenue-generating Indie game development studios across

emerging markets like India, South-East Asia, Middle East, South America as

well as Australia, and New Zealand to fill a dearth of long-term smart capital

in the industry. Moreover, the start-up will create and grow an exciting roster

of gaming companies commercially from a local market setting to an

international perspective for scientific and sustainable scale.

    Jetapult will be led by Sharan Tulsiani, whose previous experience includes

leading Gaming at Google Play Asia - India and ANZ markets, along with their

renowned Indie Games Accelerator (IGA). Apart from Tulsiani, Jetapult's team

also features Yash Baid and Mangesh Anaokar. While Yash was previously

Principal and Head of Research at 3one4 Capital and Partner at 256 Network,

Mangesh has extensive M&A and investments experience having led investments &

portfolio management at Bennett, Coleman and Co. The team is further bolstered

by veteran industry experts and advisors like Ryo Shima (ex-COO GREE), James

Cho (ex- Blizzard, Bethesda, Zynga) along with Angelo Lobo, (Ex- Director,

Zynga), Dennis Sullivan (Ex-Wargaming) and Hyunsu Bang (Ex-GREE).

    Speaking about the launch of Jetapult, Mr. Rajan Navani, VC and MD of

JetSynthesys [ https://www.jetsynthesys.com/ ] said, "Over the years, we have

seen the gaming industry pick up steam, and the road ahead looks brighter than

ever. There are several talented gaming studios with great ideas who can truly

scale themselves with the right mentorship and funding. Recognizing this market

need, we decided to launch Jetapult on the back of JetSynthesys' very

successful model of acquiring and rapidly scaling gaming studios using global

expertise and world class partnerships. With the three-pronged approach of

Acquire, Invest, Accelerate, Jetapult is all ready to come out of stealth now,

having already made one crucial acquisition. Built on the Invest and Operate

(I&O) model, we believe Jetapult will be a 'game'-changer in the industry. With

an expert team that has a collective experience spanning decades, the start-up

will strengthen Indian gaming's position on the global map further."

    Sharan Tulsiani, CEO & Co-Founder, Jetapult said, "Building high grossing

hits in the gaming industry are often misrepresented to be luck-based,

coin-flip endeavours. This cannot be further from the truth. Making games is a

passionately creative endeavour, but scaling them intrinsically is a scientific

one.

    "This was a hypothesis taken on and solved for with tremendous success at

the biggest distribution platform for gaming, Google Play Store. The systematic

acceleration programs like the Google Global Indie Games Accelerator, and

others that I created was a product of this sustainable scale challenge. Our

key learning was that supporting genius designers in small studios requires a

village of supplemental expertise across domains like game & economy design,

product & engineering, user acquisition, etc. Witnessing the multi-fold

successes coming out of these programs, I felt very motivated to scale these

advisory frameworks that didn't reach enough in the vast but talented gaming

industry. The Jetapult I&O model will democratise gaming expertise and open

opportunities at scale by partnering with talented studios in emerging markets.

Helping them implement foundational frameworks and scientific-decision making

will catalyse the long-term growth of the studios, its teams, and revenues."

    Yash Baid, COO & Co-founder, Jetapult said, "Investment leaders are well

aware of the stellar investment returns that game studios offer, which in fact

even benefits from economic downturns, as was witnessed during Covid. However,

there is a severe dearth of smart capital and meaningful support for these

studios in the industry today. Jetapult is a product of years of working

closely with game studio developers to identify their requirements and create

access to smart & patient capital, scaled by partnering with marquee venture

equity & debt investors. We are built to keep small gaming studios at the

centre of our operational ethos and aim to grow them into generational

companies out of emerging markets like India."

    Jetapult's key selection criteria for acquiring a gaming studio would be

its growth-potential, presence of a strong team and revenue-generation along

with a review of the games they make, genre they are following, and capacity of

growth for  the team. The startup is in the process of bringing capital and top

gaming industry leaders across free-to-play game design, product management,

user acquisition, and analytics to its portfolio of gaming studios.

    About JetSynthesys:

    JetSynthesys [ https://www.jetsynthesys.com/ ] is a new age digital

entertainment and technology company with a global foray in three key

ecosystems – gaming and esports, digital entertainment, wellness and

livelihoods. With millions of consumers across 180 countries, JetSynthesys

builds world class products, platforms, and services in these three verticals,

aiming to touch the lives of billions of consumers. Since its launch in 2014,

under the leadership of Rajan Navani (Vice Chairman & Managing Director),

JetSynthesys has built a powerful ecosystem of technology, talent, content, and

distribution stacks, and is committed to delivering delightful moments to all

stakeholders across multiple digital worlds, aptly titled the #Jetverse.

    The Pune-headquartered company is backed by industry biggies like Kris

Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the multi-billion-dollar

family offices of the promoters of Thermax, Triveni Group, Yohan.

    Poonawalla Group and DSP Group. With offices in Europe, UK, and US,

JetSynthesys is a key player in India's digital landscape. Built on innovation

and new-age culture, representing the new-age economy, JetSynthesys is working

towards building a digital ecosystem for consumers, to be the one-stop solution

for all their digital needs. It is perfectly poised to create success stories

at scale through made in India apps with the best talent available globally,

funded through Indian capital.

    JetSynthesys is part of the diversified JetLine Group of Companies, the

roots of which originated in 1930s in Bangkok, Thailand with a presence in

India since 1974. Established by the Late Kishinchand Navani in 1937, the

growth in Thailand and South-East Asia over several decades has resulted in

large scale manufacturing industries in textiles, packaging, electronics, and

real estate development amongst others.

    Logo: https://mma.prnewswire.com/media/1837281/Jetapult_logo.jpg

    Logo: https://mma.prnewswire.com/media/1837282/JetSynthesys_New_Logo.jpg

    Source: JetSynthesys Private Limited