Chiba Prefecture will conduct a bus wrap advertising campaign in Taipei, Taiwan, for three months starting Oct. 1, 2014, to promote tourism to the eastern Japan prefecture.

Chiba Prefecture will also set up a booth in "Tokyo Crazy Kawaii Taipei," an event to be held in Taipei to showcase Japanese culture and dispatch "CHI-BA+KUN," the prefecture's mascot, to the event to promote the bus wrap ad and various attractions of Chiba.

1. Transportation advertising (bus wrap)  

(1) Period

     3 months from October 1, 2014

(2) Place

     Taipei, Taiwan

      * Shuttle buses running on courses including downtown Taipei, shopping

         areas, landmarks such as Taipei 101 Tower and universities.

(3) The number of bus

     10 buses (double-sided wrappings)

      * The wrap ad will show the "CHI-BA+KUN" mascot sightseeing in Chiba

         Prefecture, showing Chiba's many attractions.

2. Presentation at "Tokyo Crazy Kawaii Taipei"

(1) Period

     From September 11 to 14, 2014

      * September 11: News conference, business day, and eve festival

      * Opening to the public: September 12 to 14 (10 a.m. to 8 p.m.)

(2) Venue

     Expo Dome (Zheng yan guan), Taipei Expo Park (Hua bo gong yuan), at No. 1,

     Yumen St, Zhongshan District, Taipei

(3) Chiba Prefecture booth

     - Showcasing the attractions of Chiba, handing out tourist brochures and

       gifts.

     - "CHI-BA+KUN" waiting ready for photo opportunities and games with

       visitors

     - Conducting a questionnaire survey on visitors to raise awareness

       about Chiba Prefecture and "CHI-BA+KUN"

     - Promoting the bus wrap advertising

(4) Other features

     1) Participation in a "Thanks Taiwan," campaign to be held simultaneously

         with "Tokyo Crazy Kawaii Taipei"

         "CHI-BA+KUN" will greet children to show gratitude to Taiwan's

         assistance after the Great East Japan Earthquake.

      2) Participation in PR event

          "CHI-BA+KUN" will participate in a PR event to be held at "Central

          Gateway Plaza" on the ground floor of Pacific Sogo Zhongxiao Store

          from 7 p.m. on September 10 and 6 p.m. on September 12.

3. Others

    "CHI-BA+KUN" will make the rounds of media companies, including TV stations

    and magazines, to promote Chiba Prefecture before and after "Tokyo Crazy

    Kawaii Taipei."

    A special website (http://www.promotions.com.tw/chibakun) will be launched

    in Taipei on September 5.