Nitto Denko Corporation (Headquarters: Osaka; President, CEO & COO: Hideo Takasaki; "Nitto", hereafter) has concluded a four-year title sponsorship contract from 2017 to 2020, with the ATP Finals, the season-ending finale of the ATP World Tour. Nitto will be the first Japanese company as the ATP Finals title sponsor.

The ATP held a press announcement on May 25 (May 25, 6:00 p.m. JST) in London with Mr. Chris Kermode, ATP Executive Chairman & President, Mr. Alex Hill, COO of AEG Europe, who operates The O2 arena, the venue for ATP Finals, Mr. Boris Becker and Mr. Hideo Takasaki, CEO of Nitto, in attendance.

The Nitto ATP Finals is the year-end climax to the men's professional tennis season, featuring only the world's best eight qualified singles players and doubles teams as they battle it out for the last title of the year, and the biggest indoor tennis tournament in the world. First-class players from across the globe refine their skills, strive to reach the top, and captivate their fans worldwide across eight days of competition at The O2. We believe this attitude is similar to our corporate attitude (Global Niche Top and Area Niche Top), as we at Nitto constantly strive for top share in niche fields selected strategically, while improving our technologies.

By sponsoring the "ATP Finals" we will raise Nitto's brand recognition globally, and we aim to not only expand our business but to promote collaboration with new business partners, and to develop next-generation materials and new technologies where technological advances are integrated to ensure continuous innovation.

Nitto celebrates its 100th anniversary in 2018. In order to maximize the effect of the "ATP Finals" on Nitto's business growth, as one of the important brand strategies, we will promote various activities that stem from sponsorship activities.

(*"Global Niche Top" and "Area Niche Top" are registered trademarks of Nitto)

For more details, please visit our corporate website (https://www.nitto.com/) or our sponsorship-specific website:  https://www.nitto.com/NittoATPFinals/