Actress Amanda Seyfried Attends Cle de Peau Beaute Global Press Event; New Products Le Serum and New

2013/6/10 14:36

TOKYO, June 10 /Kyodo JBN/ --

SHISEIDO CO., LTD.

Actress Amanda Seyfried Attends Cle de Peau Beaute Global Press Event;

New Products Le Serum and New Rouge a Levres Announced!

*For the exact spelling of some French words that include "accent aigu" and "accent grave," please refer to the attached PDF.

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Cle de Peau Beaute announced two new products, Le Serum and new Rouge a Levres, at a global press event held at ArtisTree in Hong Kong on June 6, attended by over 150 members of the press from all over the world.

Yoshiaki Okabe (General Manager for Cle de Peau Beaute), Lucia Pieroni (Cle de Peau Beaute Make-Up Creative Director), and actress Amanda Seyfried (Cle de Peau Beaute Global Spokesperson) attended the Cle de Peau Beaute Gala Dinner.

Along with a welcome speech, Okabe officially announced two new products, Le Serum created from cutting-edge science and new Rouge a Levres with the texture of roses. Pieroni then took to the stage and said that she has always been inspired by nature and for this season's collection she has chosen the classic beauty of a rose. "For me," she said, "the rose encapsulates the magical power of beauty. From the emergence of the first bud to the shedding of the petals, the rose takes on many subtle and sensual forms."

Seyfried, wearing a bright red dress, was asked about shooting the new make-up video for Cle de Peau Beaute. "The filming of this video was serious yet exciting. We had a lot of fun trying out the variety of shades, working on a flawless complexion... working together to project this very intelligent, yet profoundly feminine, elegant look," she said. Then she was asked how she keeps herself beautiful all the time. "I guess I always want to think about what I'm doing. I like to be thoughtful about the projects I pick, to always be enthusiastic about trying new things out. I believe if you make intelligent decisions and truly enjoy what you do every day, you could be beautiful all the time."

Source: SHISEIDO CO., LTD.

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プレスリリース原文(PDF)