SHISEIDO's Cle de Peau Beaute to Hold Press Conference for A/W 2016 Collection under "Fearless...


2016/5/9 14:00

TOKYO, May 9, 2016 /Kyodo JBN/ --

Shiseido Co., Ltd.

SHISEIDO's Cle de Peau Beaute to Hold Press Conference for A/W 2016 Collection under "Fearless Beauty" Theme in Shanghai, Featuring Amanda Seyfried

The SHISEIDO Group's high-prestige brand Cle de Peau Beaute (CPB) will host a press conference at Shanghai's Fairmont Peace Hotel on June 16, 2016. Amanda Seyfried, the brand's muse, will attend the event, where CPB's new 2016 autumn/winter collection will be unveiled.

- Inspiration for CPB's 2016 Autumn / Winter Collection

The "Fearless Beauty" theme was inspired by Tamara de Lempicka. A memorable artist of the Art Deco period, de Lempicka lived a vibrant life on her own terms. Her work influenced many avant-garde artists, fashion designers and intellectuals, and still fascinates people today. CPB's 2016 A/W collection celebrates the beauty of unrestrained and provocative women like de Lempicka.

- Location transcending time and place

Known in the 1920s as the "Paris of the Orient," Shanghai is an appropriate place to debut this bold makeup collection. The presentation of CPB's 2016 A/W Makeup Collection, including the Holiday Collection, will take place in a specially reserved gallery space.

- Holiday Collection

Since 2013, CPB's Holiday Collection has come from collaboration with young designers who exemplify the ideals of CPB. For 2016, collaboration is with Ashley Longshore.

- New skincare products celebrating the brand's 15th year in China

To commemorate the 15th year in China, CPB will launch its new skin care products, which will be marketed worldwide in 2016.

About Cle de Peau Beaute

The brand is solidly established among elite prestige consumers in Japan, and marketed in 12 other countries worldwide.

Amanda Seyfried

CPB's "Brand Muse" since 2011. An American actress, she has worked in many notable films, including Les Miserables.

Photographs and PR materials available on

Photographs and images of Amanda Seyfried at the event, photographs of the conference and associated events, and CPB PR materials can be downloaded from and the website below.

Press site:

CPB brand site:






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