The SHISEIDO Group will hold a press conference on new products 2016 of its high-end prestige brand Cle de Peau Beaute (CPB) for the Japanese and foreign press at the Palace Hotel Tokyo on October 9, 2015. The brand muse Amanda Seyfried will visit Japan for the occasion.

The first skincare innovation in five years:

This press conference is a marvelous occasion for the participating journalists to enjoy at a perfect location full of rich green. An introduction of new skincare products to be launched next spring, the new value of CPB that has successfully enhanced "radiance" into a perception filled with life, and a unique skincare experience. Under the innovation theme for the new products "Radiance Transcending Time," you will be introduced to the breakthrough in CPB's skincare science along with the sparkle of Amanda Seyfried who keeps enchanting people around the world through her diversified activities.

As the renewed version of former Cle de Peau established in 1982, Cle de Peau Beaute was launched in 1996. Constantly incorporating state-of-the-art technologies, it is a brand that never stops evolving. With its solid presence established in the high-end market in Japan, the brand is marketed in 12 countries and regions: Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada and Russia.

CPB's spokesperson Amanda Seyfried is a Hollywood actress from the State of Pennsylvania, U.S.A. She was named CPB's "Brand Muse" in 2011. Starting her career as a model at the age of 11, she subsequently became an actress, appearing in Les Miserables and many other films, TV programs and plays.

Image.net and the following press site will start offering photographs from the SHISEIDO Cle de Peau Beaute Press Conference on New Products 2016 from October 10, 2015. There will be photos for press usage, including those of Amanda Seyfried and new products displayed.

PRESS SITE: http://www.image.net/cpb_2016ss

Event venue: Palace Hotel Tokyo: 1-1-1, Marunouchi, Chiyoda-ku, Tokyo 100-0005

Source: Shiseido Co., Ltd.